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interface news reporter | yang shihan

on the occasion of the tenth anniversary of the establishment of xiaopeng motors, the automobile company, which is increasingly far away from the first echelon of new car-making forces in terms of sales, urgently needs a high-volume product to boost morale. against this background, xiaopeng motors launched the cheapest model since its establishment - mona m03.

according to official data, new cars52 minutes after the launch, the number of orders exceeded 10,000. in the following 48 hours, the number of orders reached 30,000, breaking the record of 25,000 units of xpeng g6 in 96 hours after launch.

jiemian news recently visited the xiaopeng motors store in chaoyang district, beijing.according to store sales, the listingto datexiaopeng mONA M03existnationwidecumulative sales exceeded50,000 vehiclesthe store sold approximatelyabout 70 to 80 vehicles.the visit took place in the middle of the week, and the reservation interface displayed by the salesperson showed that the car had been booked for 2 to 3 test drives on weekdays that week.

at presentMONA M03nationwidethe current car has been sold out and is on salethe two main versions of the carall need to be downloadedwaitproduction scheduling.please wait 2 to 4 weeks for the low-end version and 5 to 7 weeks for the high-end version.

in a video that has been widely circulated on the internet, wang fengying, president of xpeng motors, appeared at the celebration party of xpeng mona m03, which was her first public appearance in a long time. during the party, she raised her glass to toast everyone present to express her recognition of the achievements of the mona project and her gratitude to those present.

according to wang fengying, this was the first time in her life that she drank alcohol in public, to show her importance to mona. before joining xiaopeng motors, wang fengying had been in the automotive industry for more than 30 years and had led the pickup truck marketing of great wall motors.

to celebrate the new car's sales reaching the company's expectations, he xiaopeng, ceo of xpeng motors, personally visited the building to serve afternoon tea to employees. in another video, he xiaopeng revealed that new and modified cars will be released every quarter for the next five consecutive quarters. he believes that the sales staff who have achieved better results are all born after 2000, and the m03 is loved by young consumers because of its styling and intelligent functions.

jiemian news learned that when you go into the store, you can find outmona m03 customers generally preferthe exterior design of this car. but this does not mean that this car will definitely satisfy all consumers.

a common concern is that without a dashboard, salespeople willinitiativetowardscustomer introductionfollow-upyou can buy it yourselfaccessories andretrofit。“xiaopeng gives away 800 yuan of shopping credit for shopping in the mall，optional peripherals such as instrument panels are available.”some other customers who have experienced the car in person believe that the rear space of this car is a bit narrow, "but it is acceptable as a compact car."

becauseMONA M03by xiaopeng anddidithe car was jointly built by the two companies. there was a view on the internet that this car might be closer to the positioning of online ride-hailing cars, which also made consumers hesitate to a certain extent. "if many similar operating vehicles appear soon after purchasing this car, the value of this car may be affected."

xiaopeng’s next stage goal is to ensure delivery.to avoidrepeating last year's situation, xpeng g6 lost users due to insufficient production capacitythe company said it has stabilized the supply chain in advance.。

according to parts suppliersbojun technology disclosure，the company is the sole supplier of body parts for xiaopeng mona m03. orders for august have been delivered, and the expected delivery volume for september is 10,000.vehicleabove. 21 financethe report said,a person related to bojun technology said that the company's production capacity can meet the order demand of mona m03, currently forhow much profit can the order contribute to the company?it cannot be calculated yet.