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chao news client reporter guan xueyan

on september 6, the theme event “beijing colorful four seasons joyful party” was held at the guantan art space in hongqiao market, focusing on the theme of “joyful order·grand event in beijing”, a monthly event of “twelve orders of beijing”.

the event site set up policy promotion, short video broadcast, expert interaction, brand support, prize guessing and other links. through scene switching, it showed the wonderful moments and wonderful experiences of beijing consumption, and highlighted the highlights and achievements of beijing's construction as an international consumption center city in the past three years. in addition, the 2024 (20th) beijing top ten commercial brands event, which witnessed the growth and iteration of many commercial brands in beijing, was also launched simultaneously at the event site.

"national check-in" short video shows wonderful moments of consumption in beijing

climb the great wall, watch the sunset, taste delicious food, see the night view, go shopping and take your kids out for a walk. whether it is to enjoy the delicious food on the central axis, watch the beautiful sunset at the olympic tower, or check in at beijing's new cultural landmarks, commercial complexes, and museums, how urban is beijing? the "#jingcaisiji" douyin topic challenge event initiated by the beijing municipal bureau of commerce lasted for one month from july 19 to august 19, attracting a total of 3,166 creators to participate enthusiastically, and 3,815 topic videos were released. the relevant videos received 1.482 million cumulative likes, more than 100,000 comments, and were shared 400,000 times. through the form of national check-ins, the wonderful moments and wonderful experiences of consumption in beijing were displayed.

a total of 20 outstanding short video works were selected in this douyin topic challenge. the winning videos fully explored the new consumption scenarios, new brands, and new advantages emerging in beijing, and vividly demonstrated the vitality and new vitality of the capital's consumption sector.

large subsidies for "trading old for new" stimulate new momentum for domestic consumption

at the event, the municipal bureau of commerce explained the "beijing's implementation rules for increasing support for subsidies for home appliance trade-ins". from september 1 to december 31, beijing will increase subsidies for trade-ins for eight categories of home appliances. for home appliances purchased by individual consumers, subsidies will be issued at 15%-20% of the product sales price, with a maximum subsidy of 2,000 yuan for a single item.

the first batch of participating in this round of policy implementation includes four online platforms including jd.com, suning.com, lenovo official website, and xiaomi mall, and about 300 offline stores including suning.com and lenovo lecoo. consumers can search for the "jingtong" applet on wechat, alipay, and baidu clients, and click on "home appliances trade-in zone" on the homepage to view store details and apply for subsidy qualifications.

"financial support" exclusive consumption vouchers to enjoy smart consumption

during the event, bank of tianjin beijing branch highlighted the concept of "smart consumption" through a high-tech digital interactive display area and carefully designed interactive sessions, demonstrating the innovation and convenience of bank of tianjin in financial services. in order to support the construction of beijing as an international consumer center, bank of tianjin beijing branch specially held the "beijing color huimin consumption season" event, issuing more than one million "smart credit pass" exclusive consumption coupons to attract customers for merchants and provide discounts for consumers.

"brand matrix" fosters a new pattern of diversified and integrated consumption linkage

for a long time, beijing has continued to improve the capital's consumer brand matrix around first stores, time-honored brands and new consumer brands. the innovation of various brands has also brought more high-quality content and unique experiences to the market. at the event, wu yutai, beijing daoxiangcun, beijing skp, jd.com, tongrentang co., ltd., beijing huatian, hema, pop mart and other companies on the list of the top ten commercial brands in beijing in 2023 (the 19th) brought exclusive gifts in the form of blind box interactions.

at the same time, the event will also launch the 2024 (20th) beijing top ten commercial brands event. by building a communication platform for the government, industry associations, media, etc., more brand innovation momentum will be stimulated, consumption will be boosted, and a prosperous, open, and innovative new business landscape will be jointly created to help beijing upgrade its international consumer center city construction.

(photo provided by beijing municipal bureau of commerce)

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