keyizhi launched brain health candy, opening a new chapter in the domestic marketization of choline alfa
2024-09-07
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since 2000, my country has designated september of each year as brain health month. affected by the aging population and fast-paced life, long-term mental stress and bad living habits have led to frequent problems such as memory loss and mild cognitive impairment. against this background, my country's brain health market has also ushered in new developments. the professional brain health brand ke yizhi has launched a scientific nutrient that acts on the brain - "ke yizhi l-α-choline glycerol gel candy", and has joined hands with fosun pharma to expand the market and provide convenient solutions for national brain health management.
choline alfa (also known as l-α-choline alfa, or l-α-gpc, referred to as gpc) is a low molecular weight, water-soluble endogenous substance in the human body that can penetrate the blood-brain barrier, nourish nerve cells, and provide structural substances and transmitters for nerve cells. it has a subtle effect on improving cognition, learning efficiency, and energy levels. choline alfa is widely present in breast milk and dairy products, fish, chicken and many other foods, but due to its low content, it needs additional supplementation to meet human needs.
the brain health product launched by ke yi zhi this time uses choline glycerol as the core raw material. the formula is pure, with a purity of up to 99%. each capsule has a high content of 300 mg, and two capsules can reach the maximum daily intake recommended by the country. the gel candy itself is also slightly sweet and has no fishy smell. the small particles are easy to swallow, meeting the brain nutrition needs of all ages, and the product is highly universal.
in march 2024, l-α-choline alfa was approved by the national health commission for its new food ingredient application, indicating that choline alfa, which has a history of more than ten years of medicinal and edible applications overseas, will also usher in its golden period of development in the chinese market. the l-α-choline alfa candy launched by ke yizhi this time will undoubtedly open up a new situation for choline alfa in my country's brain health market. it is worth noting that the raw materials of ke yizhi's products are directly supplied by jin jiuqi, the first applicant approved for choline alfa as a new food ingredient. this move realizes the source control of product quality.
as a leading pharmaceutical and health industry group in china, fosun pharma has strong r&d capabilities and abundant market resources. the strategic cooperation between ke yi zhi and fosun pharma will not only help promote the official launch of choline glycerol related products, but also inject new vitality into the domestic brain health market.
it is foreseeable that based on the progress of the marketization of choline glycolate from 0 to 1 brought by ke yizhi, my country's brain health industry will enter a stage of deep competition, and the evaluation system around scientific mechanisms and clinical research will become more perfect, bringing more health and well-being to the entire nation.
