propose multiple goals

the plan proposes specific support plans in eight areas, including replacement and renewal of individual consumer passenger cars, scrapping and renewal of cars, scrapping and renewal of old commercial trucks, renewal of new energy buses and power batteries, trade-in of old household appliances, renovation and replacement of home decoration and other products, trade-in of old electric bicycles, and scrapping and renewal of agricultural machinery.

in terms of the replacement and renewal of passenger cars for individual consumers, which has attracted much attention, the plan proposes to provide a one-time car purchase subsidy to individual consumers who transfer their own vehicles and purchase new energy vehicles or fuel vehicles that meet the national vi emission standards in shenzhen. for vehicles with a purchase price of 70,000 yuan (inclusive) to 150,000 yuan (exclusive), the subsidies for fuel vehicles and new energy vehicles are 8,000 yuan/vehicle and 9,000 yuan/vehicle respectively; for vehicles with a purchase price of 150,000 yuan (inclusive) to 250,000 yuan (exclusive), the subsidies for fuel vehicles and new energy vehicles are 12,000 yuan/vehicle and 13,000 yuan/vehicle respectively; for vehicles with a purchase price of 250,000 yuan (inclusive) or more, the subsidies for fuel vehicles and new energy vehicles are 15,000 yuan/vehicle and 16,000 yuan/vehicle respectively. in addition, the plan proposes to increase support for the scrapping and renewal of automobiles, the scrapping and renewal of old operating trucks, and the renewal of new energy buses and power batteries.

qin shijie introduced that the "plan" issued by shenzhen this time includes four parts: goals and principles, subsidy scope and standards, fund management and safeguard measures. it also made detailed arrangements for eight areas, including replacement and renewal of individual consumer passenger cars, scrapping and renewal of cars, trade-in of old home appliances, and renovation and renewal of home decoration and other products. the goal is to achieve the trade-in of about 70,000 cars, sales of about 1 million home appliances, renovation and renewal of home decoration and other products for about 51,000 households, renewal of about 250,000 electric bicycles, and renewal of about 1,300 operating trucks and city buses by the end of 2024.

the plan also proposes to increase support for the replacement of old home appliances with new ones. at the same time, based on the actual situation of the consumer market, it will include mobile phones, tablets, smart wearable devices, consumer drones, consumer robots, 3c servers, projectors, smart sports equipment (including sports cameras), coffee machines and other products in the subsidy scope.

it is worth noting that the plan also proposes to increase support for the renovation and replacement of home decoration products. based on the actual situation of shenzhen's decoration and renovation market, subsidies will be provided for the renovation of old houses, partial renovation of kitchens and bathrooms, purchase of items and materials used for home adaptation for the elderly, and smart home consumption.

zhou xiaojian, deputy director of the shenzhen housing and construction bureau, said that the scope of subsidy categories will be expanded to include building and decoration materials, furniture, whole-house smart home and other home improvement consumer goods in the scope of this subsidy application. the types of consumer goods cover common consumer goods such as tiles, wooden floors, doors and windows, coatings, ceilings, smart homes, customization, bathrooms, furniture, etc., to further meet the diversified consumption needs of citizens. and for the overall decoration of the whole house, a subsidy of 20% of the total contract price will be given, up to 30,000 yuan; for the partial decoration and renovation of the kitchen, bathroom, etc., a subsidy of 20% of the total price of home improvement items and materials will be given, and the cumulative subsidy for a single consumer can reach up to 20,000 yuan.

driving the development of related industrial chains

records have been sorted out and it is found that support for the old-for-new campaign is being stepped up across the country. recently, a new round of home appliance trade-in campaign has been fully launched in hangzhou, offering 15% or 20% subsidies to individual consumers who directly purchase eight types of home appliances, with a maximum subsidy of 16,000 yuan. both online platforms and physical stores can participate. this is another step-up in support for the old-for-new campaign in the home appliance sector since the launch of the consumer goods trade-in campaign in march this year.

the jiangsu provincial department of commerce, together with the provincial development and reform commission and the provincial department of finance, issued the "notice on launching the 2024 jiangsu new consumer green energy-saving home appliances trade-in special activities", and fully launched the home appliance trade-in subsidy activities on september 7. recently, the "shanghai implementation plan for further increasing efforts to promote the trade-in of consumer goods" was released. this round of the "implementation plan" combines the ultra-long-term special treasury bond funds directly issued by the state to shanghai, plus the supporting funds arranged by shanghai, and coordinates the arrangement of funds exceeding 4 billion yuan, which is significantly higher than the amount of consumption promotion subsidy funds arranged by shanghai in previous years, ensuring that more consumers can benefit.

in addition, guangdong issued the "implementation plan on making good use of ultra-long-term special treasury bond funds to support the replacement of old consumer goods for new consumer goods", proposing support plans in eight aspects, including the replacement of old household appliances for new ones. in the highly-watched replacement of old household appliances for new ones, the maximum subsidy ratio for a single item can reach 20%.

bai wenxi, chief economist of the china region of the china enterprise capital alliance, said that local governments have supported the implementation of the old-for-new program through ultra-long-term special government bond funds, aiming to promote the transformation and upgrading of industries and the expansion of residents' consumption through government guidance and incentives. in particular, by providing financial support, the cost of updating consumer goods can be reduced, encouraging more companies and individuals to update equipment and upgrade consumer goods, thereby driving the development of related industrial chains.

in addition to government subsidies, the reporter also found during field visits that merchants and internet sales platforms are also actively carrying out related subsidy activities. data from the jd platform shows that since the subsidy activity was launched on august 26, the sales of home appliances and computer products in beijing have grown rapidly. in the three days from august 26 to 28 alone, the sales of computer products in beijing grew rapidly, among which the transaction volume of gaming laptops and desktop computers increased by more than 10 times year-on-year.

"i originally planned to replace my refrigerator later, but now i can get a subsidy of 400 yuan for the old refrigerator, so i decided to replace it now." a consumer told reporters at a home furnishing shopping mall in luohu, shenzhen. however, some consumers also said that "it is not easy to get rid of the old" is the pain point of participating in the old-for-new program, and many consumers are concerned about the "timeliness" of receiving subsidies.

"in terms of fund management, we will simplify the subsidy review process, reduce the review levels, shorten the review time, and speed up the disbursement of funds to consumers and related enterprises, so that the people can have a good consumption experience." qin shijie said that all departments in shenzhen will carry out subsidy work in accordance with the principle of "total amount control, first come first served, and use up when it runs out". at the same time, relevant departments will also follow up in a timely manner to strengthen product quality and price supervision, and severely investigate and punish behaviors such as first raising prices and then discounting, selling inferior products as good ones, and falsely labeling energy efficiency and water efficiency.

editor: li dan

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