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recently, jd.com announced an additional investment of rmb 1 billion to comprehensively develop its apparel category, and is committed to making jd.com apparel a gathering place for trendy and high-end products, bringing consumers more abundant clothing choices, providing a better shopping experience, and bringing more certain growth to domestic and foreign apparel brands.

with the support of 1 billion yuan of heavy investment, jd fashion will optimize and improve product optimization, efficient operation, flexible supply chain and quality service. it will focus on new trend products, launch new products simultaneously with thousands of brands such as nike, gap, massimo dutti, bosideng, hazzys, and work with xiaohongshu and vogue to jointly launch the four major dressing trends for autumn and winter 2024, and replenish the supply of emerging trend goods and dressing content in real time, bringing consumers newer and richer diversified dressing options.

it is worth mentioning that jd.com's 10 billion subsidy will also comprehensively strengthen its support for the apparel category, by distributing additional coupons of 30 yuan off for purchases of 300 yuan or more every day at the 10 billion subsidy venue for big-name clothing brands, providing consumers with more cost-effective fashion items.

at the same time, jd fashion will also fully carry out cooperation and co-construction with brands, and create hot-selling clothing products with celebrity styles, co-branded styles with well-known designers, and cross-industry cooperation styles. at the same time, it will increase investment in marketing resources, and through in-depth cooperation with in-site resources such as jd little magic cube and off-site resources, it will reach consumers more accurately, shorten the incubation cycle of new products, and help brand partners achieve certain growth. in the second half of the year, jd fashion plans to accelerate the promotion of new products through a series of marketing activities, build a more direct and efficient communication bridge between brands and consumers, and promote innovation and upgrading of the fashion industry.

since the beginning of this year, the number of new products in jd.com's hundreds of clothing categories, including men's and women's clothing, shoes and boots, and sports shoes and clothing, has increased by more than 5 times year-on-year. jd.com's clothing has become an important battlefield for first-tier clothing brands to launch new products.

more international brands have also chosen to embrace jd fashion. so far, jd fashion has reached strategic cooperation with world-renowned fashion groups such as inditex, h&m, gap, etc., and more than 90% of the world's major brands including louis vuitton, gucci, tiffany & co., bottega veneta, and saint laurent have chosen to settle in and launch new products simultaneously.