beijing's first max store opens! suning's large stores boost trade-in
2024-09-06
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a new round of old-for-new policy drives hot sales of home appliances, and suning.com continues to deepen its physical retail layout. with the mid-autumn festival and national day approaching, suning.com will open more than 50 new stores across the country in september, including the first suning.com max store in beijing, which will be located in siyuanqiao. the new store will introduce more new quality home appliances, upgrade the shopping experience, and provide one-stop services for home appliances and home decoration, creating new scenes and new experiences for users' home consumption in the golden autumn.
a relevant person in charge of suning.com said that recently, subsidies for old-for-new replacement have been launched in many places, home appliances have entered the peak season, and offline customer traffic has increased significantly. in order to create a "close and immersive" replacement consumption experience for consumers, suning.com will deepen the layout of its store network. in september, it will open and renovate more than 50 stores in 40 cities including beijing, shanghai, chongqing, chengdu, guangzhou, shenzhen, hangzhou, nanjing, wuhan, shenyang, xi'an, hefei, changchun, changsha, qingdao, zibo, zhaoqing, shangrao, xining, yancheng, huai'an, wuxi, jiaxing, chizhou, xiangtan, fuyang, nanning, lanzhou, ordos, urumqi, nanping, yantai, xuzhou, suqian, yangzhou, taizhou, suining, wenzhou, changzhou, guiyang, etc.
it is understood that 11 of the stores opened are positioned as suning.com max stores or pro stores. as the key large stores of suning.com's offline layout, they have the characteristics of high specifications, good experience, and full brands. for example, the beijing siyuanqiao suning.com max store, which will open at the end of the month, covers an area of more than 20,000 square meters, introduces nearly 100 home appliance and home improvement brands, and has more than 10,000 skus in all categories. the store is equipped with a scene product design and r&d center to achieve "one-stop replacement" of home appliances and home improvement, with more product choices and better shopping experience. the relevant person in charge of beijing suning.com also revealed that the siyuanqiao suning.com max store has also planned to settle in supporting commercial forms such as supermarkets, sports, and fast food, which will fully meet the "home consumption" needs of different customer groups.
it is worth mentioning that suning.com max and other large stores have added suning home special areas, which restore the real home scene in real scenes, and have upgraded the product portfolio and service delivery links, which can meet the user's "one-stop home" needs such as personalized product matching and stylized home design. suning home integrates central integration, embedded products and whole-house smart appliances, and at the same time expands strong categories of home appliances such as cabinet customization and furniture soft furnishings. starting from user needs, it solves the pain points of "inappropriate size and style" in the purchase of home appliances and home furnishings as a set. in terms of service, it is equipped with professional v purchases and professional designers to provide users with 1v1 full-process services from home appliance matching and purchase, scene modification solutions to whole-home customization, allowing users to "customize home scenes" to save time, worry and effort.
as a new round of old-for-new exchanges is being carried out nationwide, local governments have gradually implemented 15% and 20% subsidies for the old-for-new exchange of eight types of home appliances. so far, beijing, hubei, chongqing, changchun, qinghai, yunnan, sichuan, ningxia, hainan, guangdong, qingdao, gansu, heilongjiang, guangxi, changsha, hangzhou and other provinces and cities have successively launched old-for-new subsidies, driving the home appliance and home decoration market into the peak season cycle.
as the main platform for old-for-new exchanges, suning.com stores have become designated stores for receiving and redeeming local government subsidies. suning.com will take the opening as an opportunity to increase subsidies so that users can "shop happily and buy at affordable prices". on the basis of government subsidies, it will add an additional 10% enterprise replacement subsidy in addition to consumer concessions, and link factories, banks and other resources to reinvest, forming a policy synergy, with preferential concessions of up to 40%. in terms of service guarantee, suning.com has upgraded and launched the "five free and four unlimited" service, allowing users to "sell old phones at a good price and get new phones at home without any worries".
taking beijing as an example, after the old-for-new subsidy started, ms. wang bought a 65-inch ultra-high-definition color tv with an original price of 12,999 yuan at suning.com madian store. the suning store and brand offered a discount of 2,000 yuan, plus the beijing government subsidy of 2,000 yuan for old-for-new, plus bank and old machine subsidies, and finally got the new color tv for 6,999 yuan, a discount of 47%, equivalent to 43% off.
"we need good scenes, good products, good experiences, and more importantly, good prices." suning.com said that taking the intensive opening of large stores as an opportunity, suning.com will further increase its preferential policies to create the "best buying period" for consumers to replace home appliances and home furnishings in the golden autumn.
