news

as the mid-autumn festival approaches, mooncake consumption is peaking. at 8 pm on september 5, taobao’s 10 billion subsidy “99 billion festival” officially went on sale.

maxim's lava custard, guangzhou restaurant's dove collaboration, daoxiangcun's egg yolk lotus paste... many classic mooncakes have joined taobao's 10 billion yuan subsidy, with discounts as low as 40% off. maxim's, be & cheery and other brands sold over one million in one hour.

the old hong kong-style mooncake brand "maxim's" is an "old internet celebrity" in the mooncake industry. this year, taobao launched the maxim's "mooncake family bucket" with a 10 billion yuan subsidy. the combination of the lava milk yellow mooncake and the first snow snow mooncake is priced at 498 yuan on a regular basis, but only 199 yuan after the subsidy, a 40% discount. within one hour of the 99 billion festival opening, the sales of maxim's mooncakes quickly reached 1.9 million, ranking first on the mooncake best-selling list.

in addition, many other time-honored mooncakes also reached the lowest prices on the internet. the "big brand" in the mooncake industry, peninsula mini custard mooncake, which is priced at 488 yuan on a regular basis, is priced at 379 yuan after the subsidy, a 30% discount; daoxiangcun's egg yolk lotus seed paste mooncake gift box, which is priced at 139 yuan on a regular basis, is priced at 99 yuan after the subsidy, also a 30% discount.

in addition to the classic mooncakes from traditional time-honored brands, this year, various new flavors of mooncakes are also subsidized. the silky lava mooncake gift box jointly produced by guangzhou restaurant and mmdou is priced at 138 yuan on a regular basis, but only 99 yuan after the subsidy, a 30% discount; the durian snowy mooncake from durian mango moment is priced at 308 yuan on a regular basis, but only 188 yuan after the subsidy, a 40% discount.

currently, the "99 billion festival" created by taobao's 10 billion subsidies is in full swing, lasting from september 5 to september 11. from mid-autumn festival gifts to the start of the school season, brand hot products are fully subsidized. consumers can experience it on the taobao app homepage or search for "99 billion festival".