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at 17:30 beijing time on september 4, the ashworth 2025 spring/summer fashion show landed at the centrestage fashion show in hong kong, presenting the new ashworth x mountain yam joint series to audiences and industry professionals from all over the world. the theme of this show is evolution, reinterpreting the brand's iconic golfman icon, from inheritance to innovation, reshaping golf fashion.

ashworth was founded by john ashworth in california, usa in 1987, and has since started a fashion revolution in the field of golf apparel. at that time, the golf apparel on the market was monotonous in style and inconvenient to wear while playing golf, so the founder combined modern fashion with sports functionality, introducing a new way of dressing for golf.

as golf becomes younger and more popular, ashworth continues to explore and innovate in style, materials and craftsmanship. the usage scenarios also extend from professional golf courses to daily urban life.

as the national golf team competes in the olympics, this sport has also become popular among young people. this time, ashworth cooperated with hong kong young designer mountain yam to launch a joint series, integrating the athleisure trend into golf apparel, injecting fashion and vitality into traditional functional clothing.

ashworth will continue to explore and innovate, break the boundaries of time and space, and strive to become a professional and interesting golf lifestyle brand, inspiring individuals to express their unique and creative style through classic design, innovative craftsmanship and modern aesthetics.