news

한어Русский языкEnglishFrançaisIndonesianSanskrit日本語DeutschPortuguêsΕλληνικάespañolItalianoSuomalainenLatina

hairy crabs stir up controversy

where there are people, there is the world, and the live streaming world is even more "full of talents": recently, the two top anchors simba (real name xin youzhi) and xiao yangge started a war of words, which was more dramatic than a skit.

a skit attracts attention, and it must start with a dramatic scene.the hairy crabs are the fuse that caused the incident.

august 18th coincided with the annual e-commerce festival live broadcast of xinxuan (the live broadcast company under simba’s name): the total popularity of 68.4 million and the total sales volume of 10.96 million proved his strength, but there was also farce amid the grand event.

according to simba, as the mid-autumn festival was approaching, simba launched a low-priced hairy crab meal. as he was selling, the hairy crabs were not sold out, but they could not be sold anymore: because xiao yangge also sold the same brand of hairy crabs, he thought simba’s price was too cheap, so he reported the brand.

on september 1, simba publicly expressed his dissatisfaction with the matter and listed the "crimes" of sanzhiyang in terms of quality inspection, after-sales service, and service attitude. he pointed out that sanzhiyang relied on plagiarizing xinxuan to get to where it is today, and if you don't accept it, just fight it openly, broadcast and sell at the same time, and whoever loses will quit the internet.

it’s not the first day that simba and xiao yangge have “quit the internet”, and i didn’t take it seriously at first.

unexpectedly, lu wenqing, co-founder of three sheep, took the lead in a live broadcast to scold and fight back, turning the quarrel into a 1v2. lu wenqing, who seemed to be drunk, was casual and straightforward.he started by calling simba a bastard and warned him not to pursue traffic without any bottom line. he also gave him ten thousand ways to let everyone know what he had done.

although he is the co-founder of three sheep and known as the "third sheep" in the industry, mr. lu's statement also shocked teacher bi.

after all, no matter how much mr. luo yonghao scolds and insults others, he dare not launch personal attacks, and the most ruthless means is to block them.

this year's simba is better at speaking than dong yuhui

facing mr. lu’s facial attack, simba demonstrated his strength in his live broadcast on september 2.

in response to lu wenqing's personal attacks and threats, simba did not retaliate. instead, he directly revealed the other party's criminal record of selling counterfeit goods and brushing orders and was sentenced, and did not forget to emphasize that lu wenqing was still serving his sentence outside prison.with just a few simple sentences, he did not scold lu wenqing for being stupid or bad, but directly pushed lu wenqing into the abyss from the moral high ground.

in addition to exposing the criminal record, simba also mentioned the unclear special relationship between mr. lu and a certain girl.it was even said that the girl was sent by mr. lu to operate a sewing machine.

of course, simba did not make it clear what the poor girl's name was. however, netizens discovered that the account of sanzhiyang momo had been inactive for 9 months, so they associated momo with mr. lu.some netizens even suggested that eric tsang make a movie called "the disappearing momo"。

regarding brother xiao yang, simba stated the matter objectively: since you have complained to the brand about simba's price war, then i will let everyone see how bad your attitude towards consumers is.

from the low-quality kitchen knife in september 2023 to the three-no hair dryer in november of the same year, from the lymphatic meat in march this year to the fake moutai in june this year, all of xiao yangge's dark history was dug up and exposed by simba.

for example, regarding the lymphatic meat incident, simba revealed that so many anchors (including simba) were selling the same brand of goods as brother xiao yang, but brother xiao yang’s meat was the only one. it is obvious that brother xiao yang should bear the main responsibility. why did the brand fool him instead of others?

however, whenever brother yang encountered something, he would try to change the subject and avoid the main issue.

next is the issue of fake moutai. the most common thing in the statement of three sheep is the same old stuff: they refuse to acknowledge the results of third-party testing and will only acknowledge the official ones.

but forbrother yang did not mention a word about whether he sold fake moutai.

although there are always people on the internet making fun of simba's background and education, teacher bi feels that simba's counterattack this time is indeed reasonable and decent.

although luo yonghao enjoys scolding people, he dare not say a single word to consumers. when consumers buy defective products and want to protect their rights, mr. luo will take the initiative to refund and apologize.

brother yang has sold defective products to consumers many times, but once something goes wrongthey either try to avoid the limelight or change the subject, just hoping that they can continue broadcasting and selling after it's over.

after scolding xiao yangge for ignoring consumers, simba also used his personal experience to teach simba a lesson: he said that he had formed a quality inspection team of more than 460 people and had 100 million in cash for claims.

when the three-hour live broadcast ended, the storm did not end, and more dramatic plots were yet to come.

the three sheep lost because they can’t quarrel?

brother yang was really helpless when simba got so close to him and used his ultimate attack on him.

on september 3, brother yang responded to the incident in zhuo shilin's live broadcast room, saying that he had nothing to say and that arguing was useless. there was no such thing as a successful company quarreling every day.such a response and such an attitude make you seem even more cowardly.

as passive as brother yang is in quarreling, simba is as active.

simba issued a statement on september 4 that he would not sell hairy crabs this year, and he, his channels and anchors would not broadcast in the near future.it also makes it impossible for netizens to accuse simba of causing trouble to gain traffic.

ironically, three sheep is still selling hairy crabs, and the anchor is shoutingcompared with simba's initiative to stop broadcasting, it is difficult for passers-by to sympathize with the three sheep.

putting simba and xiao yangge under a microscope reveals their bad deeds, but simba's performance makes the two stand out in sharp contrast.。

in the statement, he also admitted his personality problems, apologized for past mistakes, and promised to be more responsible and do more in the future. after setting the flag, he also made a promise: he would give three sheep a week's grace period, and if he did not give consumers an explanation,he took out 100 million to compensate the consumers of three sheep.

of course, simba is not just talking nonsense. 24 hours after the statement was released,he directly posted the transfer records, you can see simbanot only do we have to keep fighting, but we also have to fight to determine who is right and who is wrong.

since he started making funny videos in 2016, xiao yang has always wanted to make a living on the internet. seeing that celebrities and internet celebrities were selling goods, he also started live streaming to sell goods, which was very successful for a time. he transformed from a funny blogger.

many people have pointed out that xiao yangge’s style and positioning are becoming more and more similar to simba, who is targeting the sinking market.

but unlike simba’s “big brother attitude” of taking on everything, brother yang has always been “hiding behind disputes” with his relaxed personality, and seldom steps forward to cause trouble or conflicts of one kind or another. some people say that he is smart, while others think that he lacks responsibility.

however, simba's "hitting the snake at its weakest point" is indeed worth learning.old ginger is still spicy.

looking deeper, xiao yangge and simba are both the signature hosts of their respective short video platforms. they seem to be the powerful live-streaming anchors, but in the final analysis, they are just pawns in the bigger war behind them.

references

1. caijing.com - "xinba xinxuan launches "818 e-commerce festival" with single-event sales exceeding 10 million orders"

2. yin le (interesting business) - "simba cannot be without "enemies", kuaishou cannot be without "traffic""