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fast technology reported on september 6 that jd supermarket celebrated its 10th anniversary. at the celebration held yesterday, jd supermarket handed in its latest report card:

in the first half of this year, jd supermarket continued to grow at a high speed, with new users increasing by 20%, order volume increasing by more than 30%, and revenue achieving high double-digit growth.

by the end of 2023, jd supermarket will have more than 50 super brands with annual sales exceeding 1 billion yuan, more than 100 brands with annual sales of 500 million yuan and more than 500 brands with annual sales of over 100 million yuan.

xu ran, ceo of jd group, said that jd supermarket is one of the important battlefields for jd group to win the next decade.

to this end,jd group will invest 10 billion yuan to support jd supermarket’s 10 billion yuan agricultural subsidy project and the launch of new products.jd supermarket has upgraded its brand cooperation and provided a hands-off model. brands only need to make good products, and jd procurement and sales will take care of almost all operational work, thus greatly reducing the operational burden on the brands.

xu ran, ceo of jd.com

in terms of marketing resource support, jd group will increase resource allocation to brands cooperating with jd supermarket. jd supermarket's overall share of content marketing resources within the jd area will exceed 30%, and marketing investment outside the jd area will also increase by 30%.

yao yanzhong, senior vice president of jd group and president of jd retail supermarket business group, said at the celebration:as the fast-moving consumer goods industry enters the second half, it should be wary of falling into a "vicious internal circulation" where bad money drives out good money and harms the rights of consumers.

jd supermarket believes that we should be wary of the trend of "vicious involution" in some brands and channels. vicious involution is mainly manifested in vicious involution of prices, which leads to frequent chaos such as cutting corners, mismatching of goods, selling inferior goods as good ones, and counterfeiting.

jd supermarket will ensure the quality-price ratio.jd supermarket has established safety monitoring laboratories in 45 asia no. 1 warehouses across the country. through three lines of defense: safety testing, authenticity authentication, and on-site experience, it ensures the quality of the products sold in jd supermarket.