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according to the media "wall street journal", the official schedule of the 2024 london fashion week shows that "jingdong" will appear at 9 am on september 15th, london time, together with hazzys, ellassay, marisfrolg, pure tea and other brands. some netizens speculated that "jingdong" might be jd.com, a well-known domestic e-commerce platform. if the news is true, this will be jd.com's sixth participation in the international fashion week. jd.com also recently officially announced that it will invest an additional 1 billion to fully deploy the clothing category, and is committed to making jd.com clothing a gathering place for trendy and cutting-edge goods, bringing more certain growth to domestic and foreign clothing brands.

as early as 2015, jd.com has successively brought many clothing brands to milan international fashion week, new york fashion week, and london fashion week, and became the only retail partner of london fashion week in china from 2019 to 2022. jd.com's in-depth participation in international fashion weeks has opened up a convenient channel for domestic and foreign designers and clothing brands to "bring in" and "go out", and has also injected a steady stream of fresh energy into the prosperity of its own clothing ecosystem.

in the second half of this year, jd fashion announced an additional 1 billion yuan investment in the overall layout of the clothing category, once again injecting strong momentum into the construction of the clothing ecosystem, and is committed to making jd fashion a gathering place for trendy and cutting-edge goods, bringing consumers more abundant clothing choices, providing a better shopping experience, and bringing more certain growth to domestic and foreign clothing brands. jd's 10 billion subsidy will also comprehensively strengthen the subsidy for the clothing category, and issue additional 30 yuan off coupons for purchases over 300 yuan at the 10 billion subsidy venue for big-name clothing every day, providing consumers with more cost-effective clothing products.

since the beginning of this year, the number of new products in hundreds of apparel categories such as men's and women's clothing, shoes and boots, sports shoes and clothing has increased by more than 5 times year-on-year, making jd.com the main battlefield for first-tier apparel brand merchants to launch new products. at the same time, more international brands have joined jd.com's apparel. so far, jd.com has reached strategic cooperation with world-renowned fashion groups such as inditex, h&m, and gap. there are also big brands including louis vuitton, gucci, tiffany, bottega veneta, and saint laurent who have chosen to settle in jd.com and launch new products simultaneously.

as the preferred partner for many international brands entering the chinese market, jd.com will return to london fashion week this time to lead more brands onto the international stage and achieve increased international influence and sales.