live broadcast, immersive watching, and diversified derivatives, dongpeng sports marketing has gone viral
2024-09-06
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recently, the final battle of the basketball-themed reality show "i play basketball in hengdian", exclusively sponsored by dongpeng bushuila, came to a passionate end. the reality show uses "basketball games" as a carrier, takes competitions as the main line, and approaches from the perspective of young people, allowing a group of artists who love basketball to form teams and compete, showing the charm of basketball in a social way.
dongpeng hydration sponsors "i play basketball in hengdian"
since its broadcast, "i play basketball in hengdian" has won praise from the audience for its professionalism and competitiveness. dongpeng hydration's image as a professional "energy station" for hydration and charging has also been deeply rooted in the hearts of the people, effectively activating the emotional resonance between the brand and fans and consumers, and successfully establishing a strong brand mindset of "playing basketball requires hydration and rapid replenishment of electrolytes."
as an electrolyte water brand closely related to sports, dongpeng hydration has always used sports events as its marketing platform since its listing. it has appeared in many domestic and international competitions, including basketball, tennis, badminton and other events, covering a wide range of sports people and successfully creating a young, professional and vibrant brand image.
boohydrate sponsors bwf world tour
among them, basketball events, which are popular among young people, are the main battlefield for the brand marketing of boshuila. by deeply binding with popular basketball event ips such as nybo, chbl, and bsk, boshuila has successfully reached basketball fans of different ages. the slogan "playing basketball requires hydration, and quickly replenishing electrolytes" cleverly combines product functions with sports needs and is deeply rooted in the minds of consumers. in may this year, boshuila officially announced that yu shi became the brand spokesperson. his sporty and sunny image also coincides with boshuila. the strong combination of the two has further strengthened the brand's sports attributes and strengthened communication with young groups.
it is worth mentioning that in addition to the exciting live broadcast of the game, the exclusive [store ba online guests] of bushuila has also become a highlight of the show. bushuila accompanies the whole process, and celebrity guests who understand basketball and have jokes partner with professional commentators to comment simultaneously. the show is broadcast simultaneously on weibo and iqiyi, allowing basketball novices to easily get the fun of the game, attracting a large number of fans to participate in the interaction in the online live broadcast room, and repeatedly rushing to the top of the weibo live broadcast hot list.
exclusively contracted by dongpeng hydrating [store ba online guests accompany you to watch]
in the "help to shoot" session, the customized "electrolyte blue buff ball" of boshuila became the strongest assist. the audience could not only cheer for the team off the court, but also go on the court and shoot the key ball for the team they picked to turn the tide. boshuila exclusively customized card props and added a card drawing session to the game. each prop card has a different bonus, and each use may affect the game situation. the results of the game were reversed layer by layer, which greatly increased the drama and reversal of the game.
dongpeng water replenishment scene exposed
this natural exposure in various scenes makes "boshui la" have ubiquitous brand memory points in the program, and the audience can perceive the brand more quickly through the program, which helps the brand greatly save cognitive and communication costs, promotes the construction of the brand mindset of "boshui la" as sporty, young and challenging, and realizes the two-way pursuit of brand appeal and the core of the program.
in the current fierce competition in sports marketing, dongpeng bushuila has successfully created a young, professional and dynamic brand image with its keen market insight and flexible marketing strategies. i believe that this dynamic national brand will continue to contribute more to china's sports industry with excellent products and innovative marketing, and let the world witness the infinite possibilities of chinese energy.
