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as the first luxury car of hongmeng intelligent driving, xiangjie s9 adopts the "onebox" design, which gives a new interpretation to luxury cars in terms of design aesthetics, space, driving, intelligence and safety. so can xiangjie s9 have an impact on the traditional luxury car market? this issue of "quality car selection" will reveal the answer for you.

1. basic information and product highlights

the above manufacturer's suggested price only represents the price on august 15, 2024. if there is any change, please refer to the official website

the 2024 xiangjie s9 will be officially launched on august 6, 2024. the new car has two models, divided into a rear single motor and front/rear dual motors, with a total motor power of 230kw and 390kw respectively.

the s9 is equipped with rear zero-gravity seats that support 12-way electric adjustment, with a waist angle of up to 108° and a knee angle of up to 128°. with a 429mm ultra-wide leg rest, the rear seat experience is maximized. at the same time, the new car also provides a giant projection screen, a 32-inch liftable projection screen with 25-unit speakers, restoring the cinema viewing experience.

the new car is built on the tuling platform, adopts front double wishbone and rear multi-link independent suspension, and all models are equipped with height-adjustable air springs and cdc continuous damping control system as standard. in addition, the car also supports 800v fast charging platform, which can increase the cruising range by 200km in 5 minutes, making travel worry-free.

xiangjie s9 is equipped with huawei ads 3.0 advanced intelligent driving system, and is the first to apply end-to-end new architecture and parking space to parking space intelligent driving function, connecting parking lots to public roads, public roads to industrial parks, and industrial parks to underground, truly realizing full-scene connection, and the driving control experience is more human-like, and it can be driven well all over the country.

2. product competitiveness analysis

the above manufacturer's suggested price only represents the price on august 15, 2024. if there is any change, please refer to the official website

this time, we selected the 2024 nio et7 (hereinafter referred to as nio et7) and the 2024 brilliance bmw i5 (hereinafter referred to as bmw i5), which are both pure electric mid-to-large-sized cars with similar prices to the 2024 enjoy s9 (hereinafter referred to as enjoy s9), for comparison. in terms of price range, the entry-level model of enjoy s9 has the lowest price, while the top-end model of nio et7 has the highest price. in terms of the number of models, both nio et7 and bmw i5 have 4 models, while enjoy s9 has only 2 models. obviously, the latter is not as rich in choices as the other two models.

in terms of design, both nio et7 and bmw i5 show obvious family design features, and the enjoy s9 is the first model of the hongmeng intelligent enjoy series, which is different from the previous ask and smart. from a visual point of view, the overall style of the enjoy s9 is more rounded and quite stable; nio et7 gives people a strong sense of technology and is more modern; while the bmw i5 maintains its usual sporty feel, especially the new front face shape, which is very aggressive.

specifically in terms of vehicle configuration, it is not difficult to see from the configuration table that the xiangjie s9 provides a 100kwh battery pack, so the cltc pure electric range is far longer than the other two models. at the same time, in terms of technological configuration and rear-seat functions, the xiangjie s9 also performs better. it is worth mentioning that in terms of biometrics, the xiangjie s9 not only supports facial recognition, but also provides a relatively rare voiceprint recognition, and has added a privacy sound shield system for security, which is worthy of praise.

3. product quality & service trend analysis

as the first model of a new brand, will the xiangjie s9 have hidden dangers of quality problems? to this end, we will start with the failure problems of hongmeng zhixing's models in the past year, and through the analysis of the failure problems, we will preliminarily predict the development trend of new car quality problems in the future.

by screening the complaint data of hongmeng zhixing's models in the past year, it can be found that there are relatively more "air conditioning problems", and the models involved are mainly the wenjie m7. considering that the xiangjie s9 is a new model built on the tuling platform and is produced by baic group, it can be temporarily assumed that the probability of it having the above problems is low. the specific situation can only be determined after it has been used for a period of time.

with the continuous development of my country's automobile market, the level of pre-sales and after-sales service of brands and the quality of the purchasing experience have gradually become important factors affecting consumers' final purchases. as the first model of a new brand, we will analyze the common service problems of the brand in the past year based on the big data of chezhi.com to provide consumers with a more objective reference for purchasing models.

from the perspective of service complaints, "failure to deliver the car as scheduled" has become a relatively common service problem complained by car owners about the hongmeng intelligent driving brand. further analysis shows that this type of service problem mainly comes from the wenjie m7 model.

in terms of measuring the reputation of new car after-sales service, we will analyze the company's response to car owners' complaints and make a relatively objective prediction of the new car's future after-sales service reputation. according to the data from chezhi.com, the response rate of hongmeng zhixing brand complaints in the past year was 96%, which shows that the manufacturer attaches great importance to the demands of car owners.

iv. after-sales service policy and network distribution

in terms of after-sales service policy, buyers of the xiangjie s9 can enjoy a four-year or 100,000-kilometer vehicle warranty (please consult your local dealer for details).

after purchasing a vehicle, it is bound to involve daily maintenance of the vehicle. at this time, the number and distribution of brand dealer stores are very important, and may even have a certain impact on whether consumers buy the brand model. according to data from chezhi.com, hongmeng zhixing brand currently has 215 dealer stores in china, covering 31 provinces, municipalities and autonomous regions, among which zhejiang, jiangsu and guangdong provinces have relatively more dealers.

summarize:

whether it is static luxury or dynamic riding experience, the xiangjie s9 fully demonstrates the comprehensive qualities that a mid-to-large executive sedan should have. in particular, the meticulous consideration of the rear seat riding experience is enough to make the xiangjie s9 stand out in the market of the same level. as the hongmeng intelligent driving ecosystem becomes increasingly powerful, in the future, a more diversified product line will cover the personalized needs of different consumers, providing more abundant, intelligent and considerate travel options.