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china news service, shenyang, september 6 (li xuan) on september 5, the "china charity day" theme promotion event and the issuance of the "mountains and seas have love, the sky is vast and the earth is peaceful" instant welfare lottery and the launching ceremony of the "ecological public welfare forest" project were held in shenyang, liaoning province.

this event promoted the deep integration of charity with the development of the cultural, sports and tourism economy, the construction of "beautiful liaoning" and post-disaster reconstruction through powerful measures such as issuing liaoning elements welfare lottery tickets nationwide, launching the horqin sand control fundraising project and charitable aid to the huludao disaster area. it continued to make the "charitable liaoning" charity brand famous, promoted reform, development and revitalization with practical actions, and contributed civil affairs strength to winning the battle of the tough year.

it is reported that this event is a charity feast jointly guided by the liaoning provincial department of civil affairs and the liaoning provincial forestry and grassland bureau and hosted by the liaoning provincial charity federation. the event has four chapters: "reform breakthrough writes a brilliant chapter", "public welfare lottery happy liaoning", "promotion project green start", and "charity and love help revitalization". more than 300 people, including leaders of some central enterprises, provincial state-owned enterprises, private enterprises, social organizations (charitable organizations) stationed in liaoning, and caring people, participated in the event, with a total of 76.4324 million yuan in donations on site, and more than 260,000 people participated in the online live broadcast interaction across the country.

innovate the new model of "welfare lottery + cultural tourism". with the advantages of welfare lottery, such as large number of lottery buyers, wide circulation, great influence, and popularity, relying on the innovative lottery issuance platform, the representative historical sites and scenic spots in liaoning province are printed on the ticket by hand-painting, and a series of cultural and creative products are developed to vigorously promote tourism resources and attract tourists to liaoning for tourism and consumption. this issuance of 200 million yuan is expected to raise 40 million yuan in welfare lottery public welfare funds and increase revenue of 20 million yuan for the agency sales sites. it achieved a good start on the first day of the launch, with sales of 48 million yuan in the province and 9.6 million yuan in public welfare funds raised.