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on august 27, 2024, the electrolyte beverage pocari sweat and the training bureau of the general administration of sport of china joined hands again to continue their cooperation in the supply of water to athletes. this move represents pocari sweat's professional status in the field of sports nutrition, and is also a firm commitment to the health protection of the national team athletes of the training bureau of the general administration of sport of china. in response to the call of the national "healthy china 2030" planning outline, pocari sweat will continue to provide healthy and professional electrolyte replenishment products for the national team athletes of the training bureau of the general administration of sport of china, to maintain the electrolyte balance in the athletes' bodies, maintain good sports performance, fully support the athletes to actively prepare for the competition, and even improve the enthusiasm of the people for health and sports.

the contract renewal ceremony was held at the beijing stadium. deputy director zhou qiurui of the training bureau of the general administration of sport of china, the head of pocari sweat, and well-known athlete representative wei qiuyue attended the ceremony. lu yu, director of the business development department of the training bureau of the general administration of sport of china, and relevant persons in charge of tianjin otsuka beverage co., ltd. and otsuka shinsho (guangdong) beverage co., ltd. attended the meeting. this is not only a renewal of cooperation, but also an in-depth exchange and a bright prospect of the concept of healthy sports.

zhou qiurui, deputy director of the training bureau of the state sports general administration, presented pocari sweat with the honorary certificate of "sports training bureau sponsor"

athlete wei qiuyue presented pocari sweat with the honorary certificate of "sports training bureau national team athletes preparation guarantee product"

2003 authorization certificate (left) 2024 honorary certificate (right)

at the ceremony, zhou qiurui, deputy director of the training bureau of the general administration of sport of china, looked back on the past 20 years of cooperation with pocari sweat. the two sides worked hand in hand to jointly contribute to the development of my country's sports industry. pocari sweat not only provides scientific and healthy energy supplements for athletes stationed in the bureau, but also helps athletes maintain good sports performance and improve training efficiency through its professional sports nutrition knowledge. with the joint efforts of both parties, we have witnessed the growth and breakthroughs of batches of athletes, who have demonstrated the style and strength of chinese sports in domestic and foreign competitions. with the healthy china strategy of "co-construction and sharing, health for all" as the main purpose, we will continue to pay attention to the needs of athletes, contribute to the realization of the dream of a strong sports country, and provide solid support for every leap of athletes; and convey scientific sports knowledge to the public, bringing the concept of loving sports and loving health into the hearts of the people.

the head of pocari sweat expressed gratitude to the training bureau of the general administration of sport of china for its trust in pocari sweat, and said that it will continue to safeguard the health of athletes and citizens.

zhou qiurui, deputy director of the training bureau of the state sports general administration, delivered a speech

the head of pocari sweat made a speech

as we all know, athletes sweat a lot during exercise. since sweat contains a lot of electrolytes, athletes need more electrolytes in daily training than ordinary people. in this regard, han yuchen, a nutritionist from the nutrition and dietary department of the training bureau of the general administration of sport of china, was invited to explain: "for professional athletes, the loss of water and electrolytes is more significant during high-intensity training. therefore, when athletes replenish water, they should pay more attention to the timely replenishment of electrolytes. as a professional electrolyte drink, mineral water can better help athletes replenish water and electrolytes after training and quickly restore their physical condition." well-known athlete wei qiuyue also said in her speech: "today i am very happy to witness the new strategic cooperation between the training bureau of the general administration of sport of china and pocari sweat. i believe that it is the tacit understanding and trust between the two parties over the years that has led to such cooperation. it also means that i will continue to use pocari sweat as a training and daily drinking hydration product for the next 4 years. for me, being able to continue to use familiar guarantee products is also very helpful for my stable training."

athlete representative wei qiuyue speaks

pocari sweat not only provides support in terms of products, but also has long been committed to promoting the health of the whole people and the development of national sports. by organizing and participating in various sports activities, we can stimulate the public's enthusiasm for sports and respond to the increasing awareness of health. sports have become an important part of many people's daily lives. in an intense exercise, people can not only release stress, but also face the rapid loss of electrolytes. therefore, whether it is a professional athlete or an ordinary sports enthusiast, timely replenishment of electrolytes during exercise is essential to maintain good health.

pocari sweat has long been committed to promoting the health of all people and the development of national sports. by organizing and participating in various sports activities, it stimulates the public's enthusiasm for sports and responds to the call of the "healthy china 2030" outline.

in recent years, pocari sweat has actively supported many sports events including marathons and youth basketball games. in these events, athletes lose a lot of electrolytes through sweat after high-intensity and continuous exercise. pocari sweat has always been their strong backing, providing sufficient electrolyte products to ensure that they can participate in the competition in the best condition.

pocari sweat products

the contract renewal between pocari sweat and the training bureau of the general administration of sport of china is a joint commitment of both parties to promote a healthy lifestyle and improve the physical fitness of the people. both parties will work hand in hand to jointly promote the development of china's sports industry and contribute to the realization of the strategic goal of healthy china.

group photo of the launching ceremony

under the guidance of the strategy of building a strong sports nation and the policy of a healthy china, pocari sweat and the training bureau of the general administration of sport of china have renewed their contract. the two sides will work together to open a new chapter of cooperation. pocari sweat will also continue to actively participate in public activities and promote a healthy lifestyle, making greater contributions to promoting the development of china's sports industry and improving the health level of the people.