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at the beijing auto show in april this year, zhou hongyi climbed onto the roof of a car and became the most popular "car model" at the time.

at the chengdu auto show in september this year, another car model climbed onto the roof of a car. however, her various large-scale actions caused quite a bit of controversy.

this morning, the topic #chery car model's large-scale actions at chengdu auto show caused controversy# ranked fourth on weibo's hot search list.

in response to this, chery’s official customer service said that it has recorded the matter and will verify it.

is the auto show going to turn into a "meat show" again?

the video circulating online shows that at the chery icar booth, a beautiful car model is on the roof of the car, sometimes standing, sometimes squatting, and sometimes raising her legs high...

there is nothing wrong with the outfit, but some of the movements are a bit too explicit.

because of her presence, the icar booth, which originally had little traffic, was packed with people inside and outside. people were everywhere, and everyone raised their phones to take photos and record videos, so they couldn't even see what the car looked like.

in addition to her, the icar booth also invited many car models dressed coolly.

some of the car models are also very "dedicated" in their actions.

there are some more "dedicated" photos, but i won't post them here.

this matter has caused quite a bit of controversy online. some people think that "food, sex and nature are part of human nature" and there is nothing wrong with it. some people lament that the "renaissance" of auto shows is about to turn into a "meat show" again.

many auto shows ten years ago were called "meat shows".

car models represented by li yingzhi and gan lulu have attracted a lot of attention with their seductive makeup, revealing clothes and extraordinary actions.

with the constant "involution" among car models, climbing onto the roof of a car is just basic exercise in the later period, and many of them even perform a "vacuum roof show".

it wasn't until the 2015 shanghai auto show that all car model displays were cancelled, after which car show models gradually returned to normal.

in the future, car models at auto shows will become more and more popular

icar is a new energy brand under chery, and its brand positioning is "a car for young people".

yin tongyue, chairman of chery, attaches great importance to icar and once publicly stated at the press conference that icar is a "new special zone" created by chery. the group will spare no effort to support the development of icar, with no upper limit on investment.

public data shows that since its launch at the end of february, icar has sold 31,651 vehicles in five months, which is a very good number for a new brand.

the car models surrounded by the above models , which is the ic officially launched at this auto show AR 03T。 the new car is a compact pure electric suv with an official guide price of 139,800 yuan to 149,800 yuan.

official data shows that the icar 03t top-of-the-line model has a maximum horsepower of only 279ps and a top speed of 150km/h - although it doesn't run fast, it has a very high speed.

objectively speaking, the existence of car models not only attracts public attention, but also serves the purpose of assisting marketing.

automobile manufacturers can choose car models that match their brand positioning, and convey the brand's values ​​​​and personality through the car models' image and temperament.

at the chengdu auto show, the car models invited to the byd byd booth wore business suits, which matched the aura of the z9 gt and complemented each other.

however, there weren't that many people watching, and this was when the z9 gt had its own traffic.

on the contrary, chery took a different approach and attracted a large number of people by using several car models dressed coolly.

faced with the increasingly inward-looking automobile market, traffic has become something that car companies increasingly desire. after chery "set a good example", it can be predicted that car models at auto shows will become more and more popular in the future.