to build a "new e-commerce highland" with guangzhou characteristics, taobao (guangzhou) origin learning center was launched
2024-09-05
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on september 4, the taobao (guangzhou) origin learning center, jointly built by taobao education, guangdong live streaming e-commerce association, and guangzhou development zone talent education group, was officially launched.
at the meeting, wu bingxiang, deputy director of the guangzhou municipal bureau of commerce, pointed out that since 2020, guangzhou has relied on the strong commercial heritage and complete industrial supply chain advantages of the millennium commercial capital to build a live e-commerce capital. among the four five-star industrial belts in south china released by alibaba, guangzhou accounts for half, namely women's clothing and beauty; in the "live e-commerce regional development index research report" jointly released by the china market society, alibaba research institute and taobao live map, guangzhou alone occupies nine seats in the list of the top 100 live e-commerce regions in the country, ranking first in the country. according to reports from authoritative institutions, in the first half of this year, the number of active online retail stores in guangzhou exceeded 600,000, the number of live broadcasts exceeded 3 million, and the number of people employed in the live broadcast industry was nearly 600,000. among them, the number of active stores and live broadcast sales ranked first in the country.
wu bingxiang said that in recent years, guangzhou's cosmetics, clothing, luggage and other industrial belts have actively embraced the internet and have a strong desire to transform online. taobao (guangzhou) origin learning center organizes merchants to have in-depth exchanges and resource docking, interprets the latest trends and preferential policies of the platform and industry, and helps guangzhou's characteristic industrial belts accelerate their digital transformation.
at the event, liu guofeng, general manager of taobao's education industry development department, said that alibaba and guangzhou have a long history of cooperation, and the two sides have conducted extensive and in-depth explorations in promoting the deep integration of the digital economy and the real economy. from the initial e-commerce talent training to today's all-round strategic cooperation, the establishment of taobao (guangzhou) origin learning center will further deepen cooperation with all walks of life in guangzhou, jointly explore e-commerce development models suitable for the new era, and work together to create a "new e-commerce highland" with guangzhou characteristics.
in the future, taobao (guangzhou) origin learning center will be based on guangzhou's profound cultural heritage and solid industrial foundation, and will be committed to providing one-stop service support for high-quality industrial belts and small and medium-sized businesses in guangzhou and even the entire south china region. first, by building an official communication platform, forming a two-way feedback channel between the platform and merchants, establishing a local business alliance organization and operation, and gathering local outstanding merchants to join the circle to exchange and learn platform management experience. secondly, through various types of training and in-depth incubation, we will explore and cultivate successful cases of guangzhou merchants operating on the platform, refine the growth methodology of industrial belt merchants, and create more benchmarks for guangzhou's outstanding merchants. finally, we will make full use of taotian group's high-quality resources, provide various resource docking services according to the development needs of guangzhou merchants, and become a platform that helps guangzhou industrial belt merchants to exchange learning resources in all aspects.
the official launch of the taobao (guangzhou) origin learning center marks the beginning of a new chapter for taobao's deep empowerment of guangzhou's industrial belt, which will help provide full-cycle training and services to local industrial belt merchants and enhance the brand influence of guangzhou goods. next, the guangzhou municipal bureau of commerce will take multiple measures to expand and strengthen characteristic industrial clusters, take advantage of new formats such as live e-commerce and cross-border e-commerce, and help traditional advantageous industrial belts such as clothing accessories, beauty and personal care, jewelry, leather goods and luggage to upgrade through the internet and realize industrial digital transformation, promote high-quality development of traditional commerce and trade, and help cultivate and build an international consumer center city.
text and photos: reporter sun qiman, correspondent of sui commercial news
