guangzhou jinhong yy live broadcast opens a new chapter of jiuzhou, exploring the cultural charm of the internet celebrity city changsha
2024-09-05
한어Русский языкEnglishFrançaisIndonesianSanskrit日本語DeutschPortuguêsΕλληνικάespañolItalianoSuomalainenLatina
on august 20, guangzhou jinhong yy live and rednet news client jointly launched the first live broadcast event of the "joy to see the nine provinces and check in at internet celebrity cities" series. the event was led by guangzhou jinhong yy live's gold medal artist ye qianqian, who led the audience to changsha, hunan, and together with zhou si, a post-90s inheritor of xiang embroidery, showed netizens the unique charm of xiang embroidery, an intangible cultural heritage. the live broadcast attracted more than 500,000 netizens to watch online.
hunan embroidery, as one of the four famous embroidery styles in china, is not only a national geographical indication product, but also was included in the national intangible cultural heritage list in 2006, and is a symbol of changsha culture. in the live broadcast, zhou si and ye qianqian showed the audience the fine craftsmanship of hunan embroidery through on-site explanations and interactive experiences, such as the two works "tiger head" and "yang yuhuan, who was raised in the boudoir and unknown to the world", revealing the mysterious skills of fluffy needles and double-sided full-different embroidery. under the guidance of zhou si, ye qianqian personally experienced the production process of hunan embroidery, from splitting the thread to embroidery, and deeply felt the ingenuity and persistence of the inheritors of the intangible cultural heritage.
the "joy to see kyushu check-in internet celebrity cities" series of live broadcasts is part of the "joy to see kyushu plan" of guangzhou jinhong yy live juguang alliance, which aims to explore internet celebrity cities from the perspective of anchors and showcase their popular attractions and cultural characteristics. previously, a series of live broadcasts such as "joy to see kyushu ancient capital spring colors", "joy to see kyushu longyou lingnan", and "joy to see kyushu beautiful countryside experience tour" have been successfully held. next, the series of live broadcasts will also go to chongqing, lijiang, harbin and other places to bring more interesting and culturally profound content to netizens.
the relevant person in charge of guangzhou jinhong yy live said that every internet celebrity city has its own unique cultural heritage. the launch of the "yuejian jiuzhou check-in internet celebrity city" series of live broadcasts aims to allow netizens to explore the city while gaining a deep understanding of its cultural characteristics and feeling the uniqueness of each city. in the future, the "yuejian jiuzhou plan" will continue to innovate live broadcast methods, enrich live broadcast content, and launch more series of live broadcast activities with diverse themes to contribute to the healthy development of "live broadcast + cultural tourism".
