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with the continuous upgrading of current self-pleasing consumption, the market is constantly updating to bring more diversified choices, but female users still face problems such as autumn and winter woolen thermal insulation products are not skin-friendly enough, heavy and difficult to match. on september 5, the female intimate apparel brand ubras, based on women's needs, released the 2024 skin-based clothing series, with the theme of "making beauty more specific", deeply insight into the pain points of women's autumn and winter base products, focusing on autumn and winter woolen warmth and dressing diversity, breaking through industry technical barriers, innovating and upgrading product strength, and creating non-itchy woolen skin-based clothing. as the fifth-generation skin-based clothing product, ubras adheres to the brand proposition of "let the body be free first", emphasizes that comfort does not have to compromise, and constantly explores more possibilities of comfortable aesthetics. starting from meeting the intimate clothing wearing needs of women at different stages and in different scenarios, comfort is integrated into every design detail to make beauty more warm.

with a deep understanding of the beauty of women and resonance with the pain points of women's autumn and winter clothing, ubras has newly upgraded the 5.0 standard of the base layer. the warm series of base layers have carried out product innovation in terms of technology, fabrics and design. while improving the thermal insulation performance, it creates a comfortable and fashionable version, making warmth within reach and "making beauty more concrete". ubras' fifth-generation base layer integrates the brand concept of comfortable aesthetics into every product detail from material selection, craftsmanship to design. in order to cope with wearing scenarios at different temperatures, ubras selects different skin-friendly and warm materials: delicate and soft australian merino wool, golden ratio of smooth silk wool, more skin-friendly small milk skin rich in animal casein, etc. starting from the most basic fabrics, it solves the problems of warmth, skin-friendliness and non-drying in autumn and winter, making warmth more confident.

wool, as a natural thermal insulation material, has the characteristics of being light and warm, but it also faces the problem that wool fibers can easily cause itching on the skin. in response to the trouble of wearing itchy underwear in autumn and winter, the fifth-generation ubras base layer adopts innovative and developed non-itching technology. through wool pretreatment technology, it can not only effectively soften the scales on the surface of the wool, but also carry out shrinkage prevention treatment, which can be machine washed with confidence, bringing the fabric the hard power of "delicate but not delicate". at the same time, combined with the exclusive and innovative fiber blending technology, through a special electromagnetic field device, the wool fibers are wrapped in the yarn by other fibers to the maximum extent. through the combing and weaving links, a smoother fabric is woven, and the comfortable clues of ubras are woven in the details. the innovation of wool base layer has undergone a series of rigorous and precise production processes, which not only retains the lightness and warmth of wool, but also avoids the itching caused by direct contact of wool fibers with the skin. this technology won the fad french design silver award for its creative innovation.

a qualified undershirt has both comfortable wearing experience and good thermal insulation performance. ubras undershirt also adopts innovative cheese brushing technology. the fabric is brushed 44 times to bring a cloud-like and delicate wearing experience. it is equipped with multiple temperature-locking technologies and far-infrared heating technologies to wrap every inch of skin with warmth. the "beauty" in "comfortable aesthetics" is further expressed in detail design, bringing all-weather warm companionship.

more than just "warmth", "warmth" contains "beauty". continuing the past exploration of the relationship between people and clothing, and between people, ubras uses undergarments to convey warm and intimate companionship, extending from the explanation of product value to the expression of emotional value. based on this year's proposition of "making beauty more specific", the fifth-generation undergarments launched a product matrix that combines "beauty" and "warmth": the shape-beautiful undergarments, which embody beauty as the beauty of body curves, recently won the gold medal of the 2024 muse design award in the united states; the wool series of undergarments, which injects "warmth" into the details, makes warmth concrete and visible. bring warm companionship to women through a complete autumn and winter underwear solution, and use warm and fashionable clothing to meet the dual needs of emotional expression and daily wear, showing the relaxed and free state of women.

since the birth of the brand, ubras has always insisted on standing with women, being a warm companion on the road of women's growth, paying attention to every specific scene and needs, constantly getting close to women's lives and inner world, and improving the wearing experience from product details and technological innovations, bringing comfort and freedom to more female users. the principle of "altruism" is deeply rooted in the core value of ubras, listening to women's voices, and deeply understanding their needs and expectations through continuous dialogue. starting from the function and comfort of underwear, ubras focuses on women's personality and self-expression, and has long insisted on creating comfortable underwear, providing warm companionship for thousands of women, and making a true response to women's freedom.