news

한어Русский языкEnglishFrançaisIndonesianSanskrit日本語DeutschPortuguêsΕλληνικάespañolItalianoSuomalainenLatina

in the digital age, film and television works not only bring visual enjoyment to the audience, but also become an important carrier of cultural communication. the joint cooperation between the tv series "douluo dalu 2" and many museums across the country is a vivid embodiment of this concept. through this innovative cooperation model, we have witnessed the integration of traditional culture and modern film and television art, bringing a new cultural experience to the public, especially young people.

combination of education and entertainment, a wonderful collision of culture and youth

the joint activities between the tv series "douluo dalu 2" and the museum not only brought the museum's collections into the eyes of more people, but also increased the museum's popularity and social influence through a way that the audience liked. as chen guo from the information department of kunming museum said: "film and television works, as a kind of mass media, can convey information about museums and their collections to a wider audience."

the positive values ​​and influence of "douluo dalu 2" allow young people to have a deeper understanding of the historical and cultural background while enjoying the story. this combination of education and entertainment has stimulated their interest and curiosity in museum culture. as hu shuying from dingzhou museum shared: "this event has driven the online and offline publicity of our museum, and the number of online fans has increased by nearly 30%."

the cultural elements emphasized in film and television works not only impact the audience visually, but also resonate in their hearts. this deepening of cultural awareness allows the audience to experience the "living" and "passing on" of cultural relics while enjoying the plot. zhang youhui, director of the office of the laosicheng museum, said, "this joint event breaks the barriers between different cultural circles and brings new feelings to each other." zu hao, director of the publicity center of the nanjing yunjin museum, has a deep understanding of this: "the dream linkage between the nanjing yunjin museum and "douluo dalu 2" is a wonderful collision of tradition and modernity, culture and youth."

film and television + museums, exploring new paths for the integration of culture and tourism

zhu xiaoqiu, deputy director of guangzhou museum, hopes to explore new ways to promote the cultural tourism boom through this new attempt of "film + culture". chen xiao, head of the planning department of yancheng museum, further elaborated on the far-reaching significance of the "museum + film" cooperation model: "in recent years, yancheng museum has been exploring new paths for the integration of culture and tourism with the innovative concept of 'museum +'." this innovative cooperation model not only brings new audience groups to the museum, but also provides a new channel for the dissemination of traditional culture, inspiring the public, especially young people, to love and have cultural confidence in traditional culture.

he su, director of the group work department of the sichuan song dynasty porcelain museum, commented on this cross-border cooperation activity, emphasizing its creativity and effectiveness: "this cross-border cooperation activity is undoubtedly a creative attempt, achieving a 'win-win-win' situation among the audience, the museum and the film and television works." while enjoying the high-quality entertainment experience, the audience can also appreciate the exquisite song dynasty porcelain art up close and gain an in-depth understanding of their historical stories and cultural connotations. this interactive method has greatly enhanced the public's attention to cultural heritage.

qi yuejin, director of the shaanxi tang sancai art museum, revealed the potential of the "cultural museum +" model from another perspective: "what kind of sparks will emerge when excellent film and television works meet the brilliant tang sancai and tang dynasty cultural relics?" this model has successfully attracted contemporary young people, allowing them to walk into museums, check in at museums, and fall in love with museums, making "love the house and love the dog" become profound, meaningful, and has opened up a new path for the inheritance and innovation of traditional culture.

the number of tourists has increased, jointly promoting the prosperity and development of traditional culture

this linkage has not only achieved remarkable results online, but also promoted the museum's visitor flow offline. data from dingzhou museum shows that the number of tourists from the beijing-tianjin-hebei region has increased significantly. many young tourists came to participate in the activities and spoke highly of the museum's exhibitions. through the influence of "douluo dalu 2", not only the cultural characteristics of dingzhou and other places have been promoted, but also the local tourism development has been driven. this new trend of "museum +" cultural tourism has opened up a new path for the future development of museums.

the joint event between "douluo dalu 2" and the museum is not only a cross-border cooperation between culture and film and television, but also an active exploration of the inheritance and innovation of traditional culture. we hope that this event can inspire more people to be interested in museum culture and jointly promote the prosperity and development of chinese traditional culture.