professionalism creates brilliance, zhonghong bio and zhu qianwei jointly create a new chapter of quality life
2024-09-05
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recently, zhonghong bio officially announced that swimming world champion zhu qianwei is its brand spokesperson. this is also the first brand spokesperson for zhonghong in 26 years. the two parties have jointly opened a new chapter in brand development, which also indicates that the health industry will usher in a new impetus and jointly write a vibrant new chapter.
previously, at the zhonghong 620 propolis culture festival, the highly anticipated first spokesperson for the zhonghong brand, world swimming champion zhu qianwei, made a surprise appearance, adding bright stars to the event.
zhu qianwei, who appeared at the event, not only won warm applause from the audience with her outstanding sports achievements, but also conveyed a spirit of positivity and pursuit of excellence with her recognition and trust in the zhonghong brand. based on her own pursuit of quality in the concept of health, zhu qianwei deeply understood and experienced it herself, and firmly chose zhonghong products that have always adhered to quality for 26 years. at the same time, she hopes that through her influence, more people will understand and pay attention to the zhonghong brand and jointly pursue a healthy lifestyle. her endorsement is not only an affirmation of the quality of zhonghong products, but also the best interpretation of the zhonghong brand spirit.
since its establishment, zhonghong bio has been deeply involved in the field of nutritional food and health management services, and in the propolis industry. as one of the first companies established since the legalization of health food management in china, zhonghong has always adhered to quality first and provided consumers with high-quality propolis products. this time, zhonghong bio chose to join hands with zhu qianwei because zhu qianwei's perseverance, pursuit of excellence, and attention to and protection of health are highly consistent with zhonghong's persistence in product quality and pursuit of the value proposition of "careful companionship and healthy companionship". the champion spirit she shows is a perfect fusion of zhonghong's brand concept.
looking back at zhonghong's development history, you can feel the hardships that zhonghong has gone through to become the industry leader. in 1998, zhonghong biology launched a capsule-type propolis product - propolis soft capsules, and was one of the first industry pioneers to realize the efficacy of propolis. in order to create higher-quality products, zhonghong has carefully researched and created professional products, services and solutions, and selected raw materials that meet the national first-level standards (total flavonoid content ≥ 20%). each batch of propolis raw materials must undergo double authoritative testing; during the production process, zhonghong strictly controls 9 major links and more than 20 processes, and the 100,000-level clean workshop escorts product production. high-quality raw materials, cutting-edge technology, and strict standards are not only a commitment to consumers, but also zhonghong's unchanging pursuit of quality.
after 26 years of steady development, zhonghong's propolis products have been born for 26 years and still dominate the market, which fully reflects zhonghong's professional and excellent product strength. at present, zhonghong has a professional and diversified health product matrix including bee series, functional health series, healthy food series, dietary nutritional supplement series, daily chemical series, etc., and has deployed nearly a thousand offline brand stores across the country, gaining the trust and recognition of thousands of families.
in 2024, zhonghong bio will continue its efforts and set new records. it will efficiently allocate resources, use "technology" as an engine, comprehensively accelerate the pace of innovation in product research and development and production, and actively participate in the formulation of bee product industry standards. it will jointly develop patents with the authoritative bee research institute of the chinese academy of agricultural sciences to continuously improve product quality.
just as zhu qianwei challenges herself and breaks records in the swimming pool again and again, zhonghong will also continue to innovate products, expand market boundaries, and continue to deepen market operations on the road of the health industry to bring consumers higher quality products and services.
