dedicated to charity, love in action, october crystal won alibaba's 2024 charity "long-lasting contribution award"
2024-09-05
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on september 2, on the occasion of the ninth "china charity day", the alibaba charity's eighth 95 charity week ecological conference with the theme of "love in action, salute to the doers" was held in hangzhou. october crystal was invited to attend as a representative of merchants in charity action and was awarded the alibaba charity 2024 "long-lasting contribution award". there are rich stories behind every charity project, and it also contains huge positive energy. the ideal of "charity for everyone" is blooming brilliantly.
zhang lei, the public relations director of october crystal, said that receiving this honor is an affirmation and recognition of the brand's social value. as a domestic brand of maternal and infant products, october crystal has always taken "comprehensive care, better understanding of chinese mothers" as its brand slogan, and has conscientiously implemented it, paying real attention to the real needs of maternal and infant populations, so that millions of mothers can have happy pregnancy and childbirth and raise children easily. in order to achieve this goal and mission, october crystal has made many efforts on the road of public welfare.
always act with "original intention"
since its establishment, it has been committed to public welfare, and has always adhered to the original intention of "creating value for users and contributing love to society". in addition to participating in alibaba's "charity baby" plan, october crystal also popularizes scientific pregnancy and childbirth concepts for mothers and infants in backward areas, protects the first 1,000 days of life, cares for left-behind children, rescues hearing-impaired children, and helps villagers protect their homes, and pairs up to help poverty alleviation in poor areas. october crystal's public welfare journey has never stopped moving forward.
after years of brand development, october crystal has accumulated more than 10 million users. as a leading enterprise in the maternal and infant industry, october crystal has always been keen on social welfare activities, never forgetting its original intention, living up to its mission of being a domestic product, actively participating in charity, contributing to the development of public welfare, and giving back to society with practical actions.
using "small" to create great love
since the brand was founded, it has voluntarily participated in the taobao tmall "charity baby" project, setting more than 80 items on sale in the store as "charity baby" and setting a certain donation ratio. every time a consumer purchases a product participating in the "charity baby" in the store, october crystal will donate a certain amount of money to the designated charity project on behalf of the consumer for related charity causes, thereby encouraging more people to participate in charity activities, gathering the starlight from all over the world and spreading light.
if charity has warmth, in the eyes of october crystal, charity is the love donation for every shipment it sells. as of march 2024, october crystal x ali charity has donated a total of 37,364,315 charity orders, participated in a total of 114 charity projects, and successfully provided targeted assistance to many special groups of mothers in hospitals in leishan county and other poor areas.
pursuing perfection with "craftsmanship"
since the beginning of its brand growth, october crystal has been committed to leading and changing the lifestyle of pregnancy and infants in the new era. it has always been based on the vital needs of oriental mothers and infants, relying on the world's leading supply chain system and strict quality control to bring high-standard, excellent experience of high-quality domestic products to chinese mothers, and has won the love of tens of millions of mother and baby consumers.
"drawing on the oriental heritage to create domestic maternal and infant products", october crystal originates from china, is taken from the east, contains the oriental way of raising children, and focuses on maternal and infant care. its products cover the whole series of maternal and infant products including delivery supplies, postpartum care supplies, maternity and infant washing supplies, newborn baby products, etc., and it is constantly improving the product chain and product upgrades, pursuing the ultimate quality and craftsmanship products.
where there is business, there is virtue. the value of business lies in helping society move forward. on the road of public welfare, october crystal has taken its own actions and practiced it. looking back on the development over the past decade, it has always used "sparks" to help ignite the brilliance of the public welfare. in this complex world, it has spread more kindness and love to all corners of the world, created greater social value, and moved towards a broader future.
