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on september 5, at the recent chengdu auto show, many netizens complained about the erotic performances of beautiful car models at the booth of chery's sub-brand.

according to photos circulating online, a car model at the icar booth climbed onto the roof of a car and performed some drastic actions, attracting a large number of onlookers and taking photos.

there were many children participating in the performance at that time, and many netizens complained, also questioning the inappropriate marketing method of the booth.

in response to this, chery automobile’s official customer service said that they would first record the situation and verify it in the background.

it is reported that chery icar brought along many internet celebrity car models such as xinxin, ye zi and xiao wusu tina to support the chengdu auto show, which also attracted a lot of onlookers at the scene.

under the format of "exhibition cars + car models", the offline marketing of car companies can easily go against the grain and become vulgar, so the 2024 beijing auto show cancelled the car model display segment, thereby guiding the auto show towards a high-end and professional symbol, and allowing the public to focus back on the car itself.