hailiang finance丨the total box office of the 2024 summer season is 11.643 billion, and six of the top ten are domestic films
2024-09-05
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poster news reporter qin wen reports from jinan
data released by the state administration of press, publication, radio, film and television on september 1 showed that from june 1 to august 31, 2024, the box office of the 2024 summer movie season was 11.643 billion yuan, with 285 million moviegoers; the box office of domestic films was 8.481 billion yuan, accounting for 72.84%. among them, "catch the dolls", "silent killer", "alien: resurrection", "a small shop at the edge of the clouds" and "deadpool vs. wolverine" ranked in the top five of the summer box office list.
the lighthouse research institute released the 2024 summer movie market insight report, which shows that the 2024 summer movie box office will be 11.643 billion yuan.
statistics show that there are more than 100 films released in this summer season, including feature films, animations, documentaries, comedies, action films, suspense films, romance films and other different types, with rich and diverse film themes.
the total box office of the 2024 summer season is 11.643 billion
on september 1, lighthouse research institute released the 2024 summer movie market insight report (hereinafter referred to as the report), analyzing the summer movie market situation. the report shows that the total box office of the 2024 summer movie season is 11.643 billion. the total box office, total number of people, and average number of people per show have decreased, the number of theaters and the number of shows have increased, and the total number of new films and ticket prices are relatively stable. among them, domestic films contribute about 3/4 of the box office during the period, and the box office of imported films has increased compared with last summer. the champion film has reached the historical average volume of the summer season, the number of new films exceeding 100 million has reached a new high, and there are fewer films in the 500 million-3 billion range.
2024 summer movie market insight report.
in the top ten box office of the 2024 summer season, domestic films still occupy six seats, and the top ten seats of imported films and animated films have rebounded. at the same time, the number of comedy and animation releases has increased. in addition, more drama and fantasy films have been released, but their contribution to the box office is limited. in the past two years, the supply of crime and suspense genres, which have received positive market feedback, has decreased, and the supply of domestic films in popular categories is slightly unbalanced.
it is worth noting that the total number of screenings during the 2024 summer season is 38.247 million, breaking the record for the total number of screenings during the summer season in chinese film history. a total of 26 films broke the 100 million yuan mark during the period, the largest number in the past 6 years. among them, "catch the doll" became the box office champion of this year's summer season with a box office of more than 3.2 billion yuan, and also broke the box office record for comedy films during the summer season in chinese film history. it is currently ranked third on the annual box office list. the second place during the period is "the silent killer", with a box office of more than 1.3 billion yuan, and it is also the box office champion of suspense and crime films so far this year. the third place is the imported film "alien: taken flight", with a box office of more than 600 million yuan.
film genres are diverse, and feature films face new challenges
the reporter observed that this year's summer champion "catching dolls" earned 3.2 billion yuan and contributed 28% of the box office during the period, reaching the standard of a summer leader. when choosing the movie for on-site viewing, comedies with a wide audience and low viewing threshold have a natural advantage. at the same time, on weekends with higher average attendance, the mention rate of comedy jokes has increased.
as the only suspense film in the summer season, "the silence" has become a "scarce resource" in the summer season. the report shows that "the silence" is one of the few dark horse films in this summer that has increased in "want to watch after the screening", with a box office momentum of more than 40 times.
as a representative of "excitement", we have to mention the horror movie "alien: taken". "alien: taken" was released at the end of the summer season. compared with suspense and crime, thriller and horror are more scarce for a longer time, and the audience is more fresh. the box office in mainland china exceeded that in north america, and with a box office of 642 million yuan, it won the box office championship of chinese horror movies.
since 2023, the overall box office market share and average box office of films with "drama" as the main genre have begun to decline. since the hot sale of "in the octagon", no "drama" has broken the 500 million box office ceiling. the report pointed out that drama films use realistic themes and touching stories as selling points to amplify the tear-jerking emotions of the film. they are bound to face the audience's request of "not deliberately sensational" and the test of "whether the story is true", which is even more critical in the handling of the film's ending. is "reality" real enough? is "tear-jerking" deliberately sensational? perhaps it will become a new challenge for drama films.
the average frequency of moviegoing per person dropped to 1.64 times, and the proportion of young audiences rose for the first time since 2020
reporters observed that the average frequency of moviegoing per person during the summer season fell from 1.85 times last year to 1.64 times. the proportion of viewers who watched a movie only once during the period increased from 62% to 71%, and the number of viewers who watched three or more times decreased by nearly 60%. the total number of moviegoers is estimated to have dropped by 100 million compared to last year. in addition to "catching dolls" and "silent killing", there is a lack of large-scale new films, and the 2024 summer season has failed to establish movie-watching stickiness.
2024 summer movie market insight report.
the report shows that the gender ratio of summer moviegoers remains roughly 6:4 for female to male viewers. the proportion of young viewers under 20 years old increased by 1.2 percentage points, and the proportion of those aged 20-25 stopped declining. although the increase was small, it was the first increase in the proportion of young viewers since 2020. works starring young actors, japanese youth animation films, including the popular ip adaptation drama "a small shop at the edge of the cloud", etc. successfully attracted young audiences to the cinema.
in the 2024 summer season, the top three keywords for movie-watching experience are "laughter", "reversal" and "excitement".
2024 summer movie market insight report.
according to industry insiders, based on the recent supply and output value of the schedule, it can be seen that the market has a certain degree of cyclicality, but the final performance of the schedule is still determined by the film itself: the short schedule is more dependent on the popularity of the top films, and the long schedule depends on the overall quality of the film list in addition to the popularity. both of these need to be guaranteed by the film production base. as of july 2024, the number of films registered and approved nationwide has maintained a slight upward trend, and the content of the registered synopsis is more focused on the audience itself. the creators of chinese films are still walking with the chinese film audience.
