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(photo source: luzhou laojiao)

at present, the dual influence of the macroeconomic cycle and the industry cycle has led to a complex situation in the liquor industry. entering 2024, due to the continuation of last year's "cooling-off period", the liquor industry is generally under pressure. however, the leading liquor companies continue to maintain a rising trend against the trend, which has laid a "boost" for the industry to cross the cycle and develop in a long-term positive direction.

on august 30, liquor giantluzhou laojiao(000568.sz) disclosed its 2024 "mid-term results". in the first half of the year, the company achieved revenue of 16.905 billion yuan, a year-on-year increase of 15.84%; net profit attributable to shareholders of the parent was 8.028 billion yuan, a year-on-year increase of 13.22%.

2024 marks the 700th anniversary of luzhou laojiao's pioneering luzhou-flavor liquor brewing technique, and is also a critical year for its sprint to the "14th five-year plan" development plan. against the backdrop of sluggish consumer demand and intensified industry competition, this "double-digit growth" achievement is not easy to come by, but it is enough to prove luzhou laojiao's development resilience and ability to cross cycles as a leader in the industry.

strengthening the core of stable growth, net profit exceeded 8 billion yuan in the first half of the year

when an industry is in a stage of deep adjustment and shows signs of weak recovery, the profitability of a company is one of the important indicators to test whether it has the ability to cross cycles.