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in 2024, the "price war" in the automotive industry continues, and the rapid development of intelligent electrification of products accelerates the shaping and changing of consumer preferences. more and more auto companies are turning to "traffic" for productivity. however, judging from the annual sales target completion rate of most auto companies, there is no inevitable strong correlation between sales and traffic. how to identify consumers' new demands for functional stability and accuracy of automotive products has become an important issue that auto companies cannot avoid.

on september 24, chezhi.com, a leading domestic platform for collecting information on defective automobile products and accepting automobile consumer complaints, and kairui saichi consulting will hold the "2024 china automotive product quality performance study (aqr) results release and awards ceremony" in beijing. focusing on the theme of "traffic competing for quality", it will conduct in-depth analysis of annual and special research results, and discuss with vehicle and supply chain companies how to accurately identify and meet consumers' new quality needs, thereby driving product iteration.

at the conference, the organizer will continue to release annual and special research reports. the "china automotive product quality performance study (aqr)" has been carried out for six consecutive years. this study refines the quality issues in the smart cockpit dimension to keep up with new user needs; continue to expand the research scope of new energy vehicle models and closely follow the development trend of the industry. the "china new energy vehicle three-electric system quality performance study" covers 40 key suppliers in the industry chain, focusing on the three-electric system of new energy vehicles that consumers are most concerned about, and directly touches the core of new energy vehicle technology.

in addition, industry experts, university scholars, and corporate representatives will gather at the conference to deliver wonderful speeches on topics such as market development trends, quality improvement of complete vehicles and key components, etc.

the organizer will also announce for the first time the winners of the 2024 china automotive product quality outstanding contribution award, as well as the outstanding suppliers with quality performance in the three-electric systems of new energy vehicles, and the best models in terms of quality performance and quality experience in each vehicle segment.

when cars are equipped with more innovative technologies, from hardware production and manufacturing to software system stability and security, and even the update speed of ota and app, every detail will become a key indicator for consumers to evaluate quality. how to accurately control it is an important winning factor in market competition.

on september 24, let us gather in beijing to understand the expectations and preferences of consumers in the era of smart electronics and explore the key path to break the internal bottleneck with quality.