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just after three o'clock this afternoon, while i was making a cup of coffee, taobao occupied my circle of friends.

that's right.taobao will soon launch wechat paything.

as soon as the news came out, it unsurprisingly became a hot topic on weibo. after all, the powerful combination of the number one social media company and the e-commerce giant is truly amazing.

many major media outlets have also followed suit. oh my god, i'd rather take a look at this scene.

netizens also called it a huge reform, as they can finally save on withdrawal fees.

however, if you ask me, it’s impossible to say that i’m not optimistic, but in fact, i’m not as excited as i imagined.

because of this, actuallyi mentioned this a long time ago...

not to mention the distant past, during the chinese new year this year, many netizens discovered that taobao was conducting a grayscale test on the wechat payment code, and it was already a hot topic at the time.

user testing has been carried out at the beginning of the year, so how long can the launch be? so it is reasonable for both parties to now declare that they want to fully integrate the two systems.

but there must be some friends who are still thinking, aren’t those big companies all hostile, with either you or me, and the war never ends, how come they suddenly make peace?

the paper tape is out. in the past, it was true that people would not feel satisfied unless they were beaten, but now it is hard to say.

this matter goes back to 2021, the short link issue meeting.

in september 2021, the ministry of industry and information technology held a meeting called administrative guidance meeting on blocking url links ” meeting, requiring alibaba, tencent, bytedance and other platforms to lift the blockade within a time limit, otherwisetake legal actionmeasure.

this is mainly because the big group fight that started in 2013 has lasted for 7 years. from the beginning when alibaba and tencent blocked each other, to the later three-way melee when bytedance joined in, the fight was so fierce that it was hard to separate.

i believe that those who have experienced those years must be familiar with these things. . .

so, that same month after the meeting, the giants who had been hit by the iron fist immediately started to take action. alibaba’s ele.me, youku, damai and others all added wechat pay. if they relied on moments ads to jump to taobao, they would eventually allow wechat to scan the code for payment.

but, this transformation is actually a bit liketest each other to see if they are sincere, because it is actually quite troublesome to just scan the code without jumping. you either have to take a screenshot and scan it or use two mobile phones to scan it, so there are some complaints.

then two months later, wechat also updated the "wechat external link content management specifications", announcing that taobao external links in the chat box can be opened, but this change is actually not very meaningful.

after clicking, you will not be redirected to taobao. you can only operate on the web page and then pay with alipay.

in march 2022, taobao relaxed some of the restrictions. some users found that they could choose to scan the qr code with wechat or ask wechat friends to pay on their behalf. in the second half of the year, alipay also allowed transfers to wechat and qq friends.

at this point, wechat may have finally been convinced of the other party's sincerity. after a while, it released the taobao external link, and the ads in the moments could also jump directly to tmall. at this time, it seemed that the two had reached a certain strategic mutual trust.the opening actions between us also became faster.：

for example, during the 618 shopping festival last year, tencent and alibaba launched a wave of bilateral joint subsidies, and wechat moments ads could now directly jump to the taobao app.

on double 11 of the same year, merchants on taobao were also able to use alibaba channels to traffic on wechat. advertisements on video accounts, moments, and mini-programs could directly reach merchants’ taobao, tmall stores, product details pages, and taobao live broadcast rooms.

by the end of 2023, taobao and wechat have been honest with each other and have cooperated deeply in advertising traffic. apart from other things, many netizens have seen this advertisement in their moments during the chinese new year. look at the name below, "the almighty taobao"

at this time, the twoalmost all of them have been connected, and only two basic payment services are left.still figuring it out.

so after the spring festival this year, some users discovered that taobao was gray-scale testing wechat pay. this almost made it clear that whether it would succeed or not was just a matter of time.

to be honest, it has become a consensus among major companies to cooperate with each other and work together to innovate in the past two years. not only has alibaba and tencent, the two old enemies, made peace, but bytedance, which entered the market later, has also gradually moved towards cooperation.

for example, douyin, although it is still in competition with video account, but during the chinese new year, douyin still discussed with tencent and released king of glory and peace elite. it even poached the king of glory's top player zhang daxian, and during that period, he drew mobile phones every day in the live broadcast room.

i don't know if anyone here has won a prize, but i have been waiting in the live broadcast room for three days and still haven't won a prize.

but as to why they are willing to change from a three-way fight between dragons and tigers to this new situation of "the meeting of golden wind and jade dew is better than countless things in the world", on the one hand, it is related to the relevant regulations. interconnection and interoperability is an inevitable choice to respond to the call and adapt to the high-quality development of the industry.

but on the other hand, i think it may also be related to theactual interest demandscan't get away from it.

after all, ten years ago, these companies were able to gain a foothold in the wave of mobile internet. at the beginning, they all relied on their respective areas of strength. for example, you have search, i have social networking, and he has e-commerce. although everyone’s users are the same group of people, our businesses are still unrelated and no one interferes with anyone else.

however, as the leading platforms gradually developed towards the direction of a full ecosystem and a full closed loop, mergers occurred between software, and the leading platforms formed their own gatekeepers.

if you make games, i do too; if you make food delivery, i do too; if you make taxis, i do too. in order to seize the consumer market, both sides spend money at an astonishing level.

in the subsequent interview video, pony couldn't help but sigh when recalling that time. at that time, the two families were like martial arts masters competing in internal strength, and they just rushed forward.

apps like didi and kuaidi,every day, 20 to 30 million rmb was spent, and the highest amount spent was 40 million rmb in one day.

with such fierce competition, platforms have to isolate themselves from each other and compete for users. after all, if you don’t occupy the high ground, others will. when masters compete with each other, no one dares to let up.

but now, this model seems to have encountered big problems. the technological dividend seems to have peaked, and the competition in the overall environment has shifted from incremental to stock. it is not easy to overcome difficulties, and it is impossible to expand without boundaries.

under such circumstances, internal conflicts will not bring any more benefits except wasting money and food.

so guysif we can put down our wars and cooperate with each other，maybeinstead, there will be new increments.

therefore, i think that this taobao and wechat harmony can be regarded as a landmark event in the platform cooperation.

for alibaba, the interconnection between taobao and wechat may increase user traffic. as the portal, tencent can help others achieve their goals, which is not bad.

however, the zhiwei editorial department, which is next to the bad reviews editorial department, alsobroadcom consulting financial industry senioranalystwang pengboafter a chat, he felt that growth was not easy to explain.because the purpose of openness is probably openness itself.

he believes: "the commercial payment industry is already very stable, and user habits are already fixed, so wechat pay is unlikely to gain much growth from taobao. taobao's growth from wechat pay cannot necessarily be directly verified. the most actual gmv, daily active users and other data are not achieved by adding a payment method."

so, the greatest significance of this matter is,on the contrary, it means something to society and individual consumers.

as for us users, we don’t need to think so complicated. let’s put it this way, at least we don’t need to copy taobao links anymore. (before wechat taobao links, we still had to bind alipay to pay)

however, although this is a landmark event, not all obstacles have been removed yet, and there are still some that have not been fully opened, such as jd.com and alipay.

of course, it all depends on what dongzi thinks, but i think it won’t be too far away.

so, even after this incident happened, i wasn’t very shocked.

but i still want to say one thing:

what were you doing so far? can you hurry up?