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on september 4, many topics related to simba and the three sheep became hot searches on weibo.

screenshot from weibo hot search list

recently, simba blasted xiao yangge in a live broadcast, sayingwhen i was selling hairy crabs, i was reported by xiao yangge's team, who accused them of problems in quality inspection, after-sales service, and compensation attitude.it implies that brother yang’s business model is imitating himself.

simba's fierce words in the live broadcast quickly triggered a response from xiao yangge's team. three sheep co-founder lu wenqing and ceo du gang said in the live broadcast that simba's behavior was "driving traffic without any bottom line."

afterwards,simba went on air again and revealed that lu wenqing had been arrested and sentenced for fake orders. he also hinted that lu wenqing teamed up with xiao yangge to send a girl to prison.netizens speculated that it might refer to the female anchor momo, who had not updated her account for 9 months, and the conflict between the two sides was further escalated.

simba said that "xiao yangge reported that the sale was too cheap"

the incident was caused by the two anchors recently having a dispute over the price when they were promoting the same brand of hairy crabs.

according to chao news,on august 31, during simba’s live broadcast, simba’s assistant said that the brand was “criticized” by a certain anchor.the reason was that the other party sold first, and then simba started selling at a lower price. the brand did not give the same price. later in the live broadcast room, simba said that the brand told him that the product had been reported and the sold-out hairy crabs could no longer be restocked on the link. simba said in response to consumer comments,since i started cooperating with mrs. crab earlier, the price is cheaper.

simba and xiao yangge are both promoting the same brand “crab card”.

on september 1, simba started a live broadcast and "blasted" brother yang during the live broadcast: "my live broadcast (the time i sold hairy crabs) was actually a very small live broadcast. on august 18, i posted a lot of links, and then people locked me 3 taels, 3.3 taels, and 4 taels of crabs, and i started selling crabs, and sold 60 to 70 million, 70 to 80 million.after the product was sold out, fans asked me to add more inventory, but the link to add inventory disappeared. the brand owner was confused, he said he was reported by xiao yang, and he said xiao yang had negotiated with me, meaning that i sold it too cheaply.i asked a question at that time: is there any anchor in china who can have the same mechanism and price as simba? you have a lot of fans, but your sales and anything else can't beat me... you don't have quality inspection, after-sales, or compensation attitude, and all you have left is hype. " simba also said that the three sheep imitated xinxuan's business model.

in the early morning of september 2, lu wenqing, co-founder of three sheep, responded to this matter in a live broadcast, saying"this is too bullying!" "(simba) can't have no bottom line to increase traffic. i have too many ways to know what you are doing."later,lu wenqing’s personal douyin account has been set to a “private account” and the content he posted is no longer visible.

public information shows that three sheep group's affiliated company, three sheep (hefei) holding group co., ltd., was established in march 2022. the legal representative and general manager is zhang qingyang (crazy little brother yang), with a registered capital of rmb 50 million. hefei leader culture media co., ltd. and hefei yaoyue eslite brand management co., ltd. hold 67% and 33% of the shares respectively. among them, hefei leader culture media co., ltd. is jointly held by zhang qingyang and zhang kaiyang (crazy big brother yang). through direct or indirect shareholding, three sheep (hefei) holding group co., ltd. has actual control over more than 40 companies, covering multiple fields such as network technology, education, clothing, and food.

simba: i won't sell hairy crabs this year

the company will compensate consumers of three sheep with rmb 100 million

on the evening of september 4, simba posted on kuaishou that he saw three sheep taking advantage of this wave of traffic to sell crabs with all its strength, and even said unscrupulously "we have to take on this unprecedented traffic", but did not mention a word about its after-sales attitude towards consumers.

screenshot from simba kuaishou

simba mentioned,i have notified all channels of the company that anchors are prohibited from selling hairy crabs this year. i will not be selling goods on the air in the near future, let alone hairy crabs. neither the channels nor anchors under my company will sell them.the anchors under my company cannot use this topic to attract traffic to sell any products. i can control my anchors. it will probably reduce sales by several hundred million. i hope everyone understands that i just want to say that although my platform is not that strong, i am not short of traffic, and i will not target anyone because of selling crabs. i am not short of this little sales volume. "

simba said, "please believe that i am an entrepreneur with business ideas, plans and layouts, and the ability to make rules. i know what a company needs, what it needs to plan, and what it needs to take responsibility for. i know more clearly what xinxuan will do in the next year and the next five years, and what we rely on to keep growing every year."

simba also mentioned, "i decided to give him (xiao yangge) a week. a month is too long to wait.if three sheep still does not take any action against consumers after a week, they will start to compensate for some of the products of three sheep consumers and provide after-sales service.tomorrow i will arrange to transfer 100 million in cash to xinxuan's assistant until the compensation of 100 million is completed.i also hope that this incident will serve as a warning to how live streaming should be conducted and how traffic fans should be treated. regardless of the sales channel, consumers should be treated as human beings!"

in addition, simba said in the live broadcast room:i have been broadcasting for 7 years, and i feel that it is about time for me to leave this industry.as i am about to leave this industry, i suggest you don’t look for me. when i leave this industry one day, i will write you a last article. in fact, many companies have approached me to do overseas business, but to be honest, we really have limited energy now. the domestic business is not doing well now. only when it is done well can we consider other businesses. ”

three sheep has not received the punishment for preserved pork with preserved vegetables

xiao yangge has lost more than 700,000 fans

according to the previous news from hunan daily,on september 3, after simba revealed many problems with the three sheep, eric tsang modified the homepage of his douyin account overnight and removed all information related to the three sheep.on the afternoon of september 4, eric tsang posted a photo with big brother yang and little brother yang on the social platform, with the caption: we are fine!

screenshot of eric tsang's tiktok

according to previous news on the official weibo of three sheep network, three sheep holdings (hong kong) co., ltd. officially opened for business on august 21.

securities times reported that the founders of three sheep group, zhang qingyang, zhang kaiyang and zeng zhiwei and other guests attended the opening ceremony. during the live broadcast that night, the number of online viewers exceeded 1.1 million, and the sales exceeded 100 million yuan in 3 hours of live broadcast. earlier, xiao yangge said in the video that zeng zhiwei was the boss of the hong kong branch of three sheep.

according to blue whale news, on the evening of september 4, lu wenqing, co-founder of three sheep, publicly apologized on social media and responded to the recent controversy surrounding three sheep. "as an entrepreneur, our company adheres to the corporate values ​​of happiness, reliability, collaboration, and altruism, and adheres to the corporate mission of delivering happiness and having work where there is value. regarding the quality and after-sales issues of products such as meicaikourou that have been of concern online, please believe in the seriousness and fairness of the law."

"after the incident was exposed by the media, the relevant departments conducted a careful and meticulous investigation and synchronized the results of the investigation with us.as ofat present, our company has not received any punishment from any relevant department regarding this incident."lu wenqing responded that after the incident, before the investigation results came out, three sheep actively responded and made a refund, including but not limited to refunding one and compensating three. in fact, three sheep attaches great importance to the demands of every customer, and has established a after-sales team of more than 300 people to ensure the customer service quantity response mechanism and try to meet the demands of customers.regarding the online rumors about him and the female anchor momo, lu wenqing said that he had reported it to the police and the public security department had accepted it. he will resolutely pursue the legal responsibilities of the relevant personnel in accordance with the law. please do not believe in rumors or spread them.at the same time, please respect personal privacy, refrain from making reckless speculations, and avoid causing more harm to the individual and his family.

lu wenqing said frankly,before founding three sheep, he took detours because he did not have a deep understanding of the market rules and systems at the time. he respected and accepted all legal judgments. this experience was a profound warning to him and a valuable asset, guiding him to operate in compliance with regulations and produce legally at all times.at the end of the video, lu wenqing called on internet entrepreneurs to jointly create a good internet atmosphere, spread positive energy, and resolutely resist the internet's improper behaviors such as attracting attention and traffic by means of provoking conflicts, attacks, verbal abuse, and maliciously creating an atmosphere of conflict and confrontation!

according to beijing business daily, on the evening of september 3, xiao yangge responded to the recent disputes in zhuo shilin's live broadcast room and said:"i don't want to say anything. there's no point in arguing. there are so many people under the company. there's no such thing as a well-run company quarreling every day. brothers, just wait and see."it is worth noting thatlittle yangthe number of fans has dropped by 713,900 in the past month.

edit|wang yuelong du hengfeng

proofreading|duan lian

daily economic news is compiled from public information, chao news, simba kuaishou, hunan daily, securities times, blue whale news, beijing business daily

daily economic news