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the latest data from the general administration of customs shows that in the first seven months of this year, the total value of china's import and export of goods was 24.83 trillion yuan, a year-on-year increase of 6.2%. among them, the export of home appliances has increased significantly, with the cumulative export of home appliances such as fans, washing machines, vacuum cleaners, microwave ovens, and lcd tvs reaching 409.19 billion yuan, a year-on-year increase of 18.1%, 11.4 percentage points higher than the overall growth rate of national exports. it is worth noting that china's home appliance exports have achieved year-on-year positive growth for 17 consecutive months.

on august 22, the 10th electronic appliance industry high-quality export work conference was held in cixi city, zhejiang province. this conference, formerly known as the china electronic appliance enterprise internationalization forum, has witnessed the progress of the globalization of chinese electronic appliance enterprises. the evolution of its name shows the higher purpose it has been endowed with.

in the current complex, severe and uncertain international economic and trade environment, the conference issued a firm proposal to electronic and home appliance companies: "adhere to global development and achieve high-quality overseas expansion."

the export scale of household appliances has increased steadily

in recent years, the export scale of china's electronic home appliances has continued to grow, ranking first in the world. the market share and brand reputation have continued to rise, product technology innovation has been changing with each passing day, and corporate foreign investment and overseas layout have become increasingly mature and complete.

data shows that affected by factors such as the recovery of international demand and replenishment of inventory, china's exports of mechanical and electrical products increased by 5.6% year-on-year in the first seven months of this year, 1.6 percentage points higher than the total commodity export, playing a vital stabilizing role in the quality and quantity of overall foreign trade exports. among them, the export value of integrated circuits, household appliances and computers increased by 22.5%, 15.1% and 8.7% year-on-year respectively, with a more significant pulling effect.

jiang yaoping, former vice minister of the ministry of commerce, reminded electronic and home appliance companies that they still need to keep a clear head in the face of the complex and ever-changing international economic and trade situation. "the uncertainty of the international trade environment, the increasing technical barriers and the rapid changes in consumer demand have put forward higher requirements for us. under china's basic national policy of unswervingly promoting high-level opening up, electronic and home appliance companies must adhere to innovation-driven development, deepen international cooperation, and enhance core competitiveness to meet future challenges." jiang yaoping said.

"faced with the severity, complexity and uncertainty of the current international environment, electronic appliance companies should actively plan to open up new markets, try to innovate new channels and methods of operation, establish and improve a 'safe and compliant' international business system, grasp and adapt to the development trends of trade digitalization, green trade and industrial intelligence, and achieve high-quality development under the new situation." said zhang yujing, president of the china chamber of commerce for import and export of machinery and electronic products.

"new quality productivity stimulates new impetus for foreign trade. as one of the highly market-oriented and fully competitive industries, the electronic home appliance industry is highly internationalized." jiang yaoping suggested that companies maintain high-intensity investment in technology research and development on an international scale, especially to seize the huge opportunities brought by artificial intelligence in technological innovation, and strengthen the deep integration and innovative application of artificial intelligence in product research and development, production and manufacturing, supply chain management, marketing and customer service, so as to ensure the global competitiveness of chinese companies in product innovation, technological innovation and product upgrades.

zhang hui, deputy general manager of china export & credit insurance corporation, also said that the electronic and home appliance industry is an important part of china's manufacturing industry and a key area of ​​foreign trade. it is a microcosm and model of chinese enterprises "going global" to participate in international competition. china export & credit insurance corporation will continue to improve product supply, strengthen underwriting support, and tap market opportunities. together with enterprises, we will continue to explore emerging markets with potential, demand, and competitiveness, and continuously consolidate the foundation for the development of the electronic and home appliance industry.

as a province with a large manufacturing industry and export-oriented economy, zhejiang provincial party committee and provincial government attach great importance to promoting the development of electronic home appliance industry clusters, forming a complete electronic home appliance industry chain integrating design and development, testing and certification, whole machine manufacturing, supporting services, etc. chen zhicheng, deputy director of zhejiang provincial department of commerce, expressed his determination to further support the development of the electronic home appliance industry in his speech: "in the next step, zhejiang province will develop new quality productivity according to local conditions, accelerate the cultivation of new foreign trade momentum, and continue to create a good business environment for the "going global" blueprint of the majority of electronic home appliance industry enterprises."

“china is a more competitive manufacturing power”

"china is a more competitive manufacturing force, and chinese manufacturers are our most important stakeholders. arzum's relationship with china and chinese manufacturers will continue to develop." canyigit atay, advisor to the executive board of turkey's arzum, said that with the support of chinese manufacturers, arzum has gradually become a leader in the turkish market, with brand awareness ranking second in the country and products exported to 56 countries.

"especially in coffee production parts, we have become a global leading brand in this regard and have won many international awards and recognition. china plays a vital role in arzum's import, production and r&d." jiang yi believes that the trade volume between turkey and china will continue to rise. thanks to china for the opportunities it has provided, arzum is happy to contribute to china's development.

playing multiple important business roles in the international brand industry chain is the best affirmation of the strength of chinese home appliance companies in the world market. china's strong supply chain capabilities have also incubated more emerging global brands.

china’s exports of white goods doubled from $58.4 billion in 2012 to $112 billion in 2023.

as lu yan, managing director of gfk china, introduced in "overall trends and performance of global technology consumer products and chinese brands in the first half of 2024", in the first half of this year, the overall sales of white goods such as refrigerators and washing machines in latin america, the middle east and africa, developing asia (excluding china), and eastern europe increased compared with last year, and sales of small household appliances also increased to varying degrees.

judging from the performance of chinese brands in the overall overseas market (excluding the north american market), the sales share of different categories such as tvs, white goods, vacuum cleaners, mobile phones, and headphones is constantly increasing. "a very interesting phenomenon is that china's vacuum cleaners and robot products have also seen a significant increase in market share in developed asia-pacific regions, such as japan and south korea, indicating that the influence and competitiveness of chinese brands in overseas markets are constantly increasing," said lu yan.

previously, in order to implement the "14th five-year plan for high-quality development of foreign trade" and further play the exemplary and leading role of leading enterprises, the china chamber of commerce for import and export of machinery and electronic products carried out the statistical declaration of the top 100 electronic home appliance exporters in 2023. after combining export performance, industry development contribution, enterprise and regional representativeness and soliciting opinions from the commercial authorities in various electronic home appliance industry clusters, 165 companies were shortlisted. the statistical results of the top 100 chinese electronic home appliance exporters in 2023 were also released at this meeting.

□ our reporter liu xin