「video」buy the thickest clothes on the hottest days. off-season products are popular in the market
2024-09-04
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"wool cardigan 158 off", "cashmere sweater 288 off", "long wool coat limited time special offer 378"... recently, the high temperature in nanjing has been "stable" at around 35 degrees, but many clothing stores have started "off-season" sales. the reporter found that some stores can sell more than ten coats in one night.
offline stores conduct off-season promotions
merchant: i can sell more than a dozen coats a day.
in nanjing jiangbei sands ship outlet, most women's clothing stores on the second floor sell autumn items such as shirts and coats. after entering the store, you can see shelves dedicated to cashmere sweaters, down jackets, and coats. in a women's clothing store on the second floor of hall a, the 10%-20% discount area is mostly off-season clothes, and summer and autumn items such as shirts, dresses, and short-sleeved shirts are discounted at 35%-40%.
offline stores conduct off-season promotions
although it was a weekday and the store had little traffic, the salesperson's phone kept ringing. due to the recent off-season promotions of the brand, many clothes were "sold out" as soon as they were posted to the wechat group, and even "snatched". "100% wool coat special offer 478", "wool jacket special offer 298", "sheep wool coat 10% off", "goose down jacket 338 seconds", "98% cashmere + 2% sheep wool fabric 20% off special offer"... the reporter noticed that most of these "special offer" clothes were not available in the store. the salesperson told the reporter that they were shipping directly from the factory because they needed to clear the inventory.
"we can sell more than a dozen coats a day, and 20 to 30 sweaters a day when we have a lot of cashmere sweaters." the salesperson told the reporter that most of the purchases are from regular customers. "regular customers are more familiar with our clothes. they may have tried them on in physical stores before but didn't buy them at full price. now they see the big discount and place an order immediately."
the store staff told reporters that the clothes currently on sale are the autumn and winter styles of 2023 and 2022. "this year's winter styles will be available soon, so we are selling the old styles at a reduced price now."
a women's fashion store on the 5th floor of xinjiekou central shopping mall started its off-season activities on september 1st, organizing a special sale with 50% off on all items, mainly selling down jackets, coats, and undershirts.
consumers: buying the off-season clothes you like is a matter of luck
"off-season clothes have big discounts and are much cheaper than seasonal clothes. but it also depends on your taste. i will only buy if i find something good and the price is acceptable. if the style and material of some off-season clothes are not very good, i will not buy them even if they are very cheap." ms. zhu, born in the 1990s, told reporters that she often buys clothes off-season. "i bought winter coats and down jackets in the summer, and the discounts were very big. i once spent 599 to buy a coat that originally cost 1499, which is equivalent to a 40% discount, and the quality is very good. plus, the coat will not be discarded after a few years, so i think it is still very cost-effective."
of course, there are times when you make "mistakes" when buying off-season clothes. "last winter, when i was shopping, i spent 199 yuan to buy a thin coat that was 70% off. when i took it out and wore it this spring, i didn't think it looked good. the tag is still on it." ms. zhu said that it is not easy to buy suitable off-season clothes.
"generally, people working in the fashion industry care about new styles, but ordinary office workers are not interested in new styles. they are more concerned about cost-effectiveness and comfort." ms. han, who has been working in the women's clothing industry for more than ten years, told reporters.
online: you can buy a down jacket for 90 yuan
open the e-commerce platform, and you will find countless off-season down jackets and coats. the yaya men's wear flagship store has also specially put together a collection of off-season down jackets for sale, with discounted prices ranging from 149 yuan to 390 yuan. the romon down jacket flagship store has put together a collection of 54 off-season down jackets, with the cheapest one only priced at 90 yuan after discount.
online platform off-season activities
in fact, in addition to clothes, ski products are also sold off-season. on online sales platforms, many ski suits are marked with the words "off-season benefits". after discount, a ski suit costs 389 yuan for the top and 289 yuan for the bottom.
in addition, the "skiing tour package" in september has also attracted much attention due to its low price. on ctrip, starting from nanjing, a 6-day, 5-night tour to harbin + yabuli ski resort + changbai mountain, including round-trip air tickets and 5 nights of hotel, costs as low as 2,945 yuan, which is much lower than the skiing fee in the winter peak season. "skiing professionals have higher requirements for scenes and temperatures, and experiencers like us prefer travel packages with high cost-effectiveness." said mr. liu, a nanjing citizen born in the 1990s.
yangtze evening news/ziniu news reporter jiang jingyi
proofread by tao shangong
