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tiffany celebrates elsa peretti’s 50th anniversary as a member of the brand and pays tribute to the endless creativity and imagination of the legendary designer whom the brand loves

2024-09-04

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elsa peretti, legendary designer at tiffany

in september 1974, elsa peretti joined tiffany & co., and her legendary journey of cooperation with the brand began. on the occasion of elsa peretti's 50th anniversary, tiffany will launch special anniversary works to pay tribute to this legendary designer, craftsman and philanthropist. these works are not only the continuation of elsa peretti's craftsmanship, but also a vivid reproduction of her artistic concept.

“this important moment of elsa peretti’s 50th anniversary at tiffany & co. exemplifies our long tradition of collaboration with the world’s greatest artists,” said anthony ledru, tiffany & co. president and ceo. “with her consistent innovative vision and uncompromising dedication to craftsmanship, she created groundbreaking jewellery pieces that have informed our history and continue to shape our legacy today.”

tiffany & co. tiffany elsa peretti® series 18k gold bone cuff large bracelet and elsa peretti stationery

tiffany & co. tiffany elsa peretti® series 18k gold paved diamond bone cuff small bracelet, suitable for wearing on the right wrist

looking back at tiffany's long history of collaboration with many designers and artists, elsa peretti is undoubtedly an outstanding and eye-catching one. her creative collaboration with tiffany can be described as a collision of inspiration and ideas, which has brought innovative changes to jewelry and object design, and created many treasures that are highly praised by the industry and have collectible value. elsa peretti's love for nature and natural forms, as well as her unique sensual insight and excellent craftsmanship, have created many classic works including bone, diamonds by the yard®, open heart, bean® design, bottle, snake, etc., which are always full of modern atmosphere both at the beginning and now. as a well-deserved design pioneer, elsa peretti broke the shackles of traditional jewelry design with an unprecedented sensual and natural aesthetic style, which still has far-reaching significance today. her designs marked a historic shift that women can use jewelry to please themselves without having to wait for gifts from others.

tiffany & co. tiffany elsa peretti® open heart 18k gold necklace,

placed on elsa peretti's crystal heart-shaped paperweight

tiffany & co. tiffany elsa peretti® bean® design series 18k gold pendant with silk rope,

and elsa peretti’s personal bean® design leather box

tiffany will introduce special 50th anniversary pieces throughout 2024 and 2025, reinterpreting the legendary designer’s most famous creations with dazzling gemstones and bold, eye-catching sizes. the pieces include the bone and split rings inspired by elsa peretti’s classic bracelets; the rare bone cuff bracelet with pavé diamonds, pavé rubies and hand-carved cabochons; limited-edition mesh pieces with tanzanite, rubellite, emerald and diamonds; one-of-a-kind cabochon rings and bold colored gemstone rings. in addition, the coveted open heart, starfish, bean® design, scorpion and amapola are all available in pavé diamond versions, as are the snake and high tide earrings, which feature exaggerated lengths, and the new diamonds by the yard® necklace and earrings.

tiffany & co. elsa peretti® collection

18k yellow gold bone ring, 18k yellow gold split ring and 18k yellow gold high tide large earrings

elsa peretti joins tiffany on its 50th anniversary, fully demonstrating her extraordinary influence as one of the industry's creative pioneers. the 50th anniversary special pieces and classic designs from the elsa peretti® series will be available in tiffany's designated boutiques and official website worldwide.