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internet "wall-breaking": wechat pay enters taobao, meituan joins hands with alipay

2024-09-04

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the internet "wall removal" ushered in a historic moment. on september 4, taobao issued an announcement that it plans to add wechat payment capabilities to improve consumers' shopping experience. the long-rumored "wechat into taobao" has finally landed, and the interconnection between the two giants tencent and alibaba has made a breakthrough.

on the same day, according to media reports, meitu takeaway and meituan hotel officially entered the alipay mini program, and meituan group buying may be launched in the near future. another pair of "former enemies" in the eyes of the outside world shook hands and made peace.

netizen comments: the internet is beginning to return to "interconnection".

previously, rivals who had never met each other in the competition have started to cooperate again, allowing users to enjoy various internet services more conveniently, which is undoubtedly beneficial to the industry order and the entire market. su xiaorui, a senior researcher at suxi zhiyan, said: "this has played an excellent demonstration effect for the industry to further carry out interconnection and interoperability work in the future."

will the new partnership pose a challenge to the existing market structure? take the addition of wechat pay to taobao as an example. previously, alipay was its main payment service provider. su xiaorui analyzed that the cooperation between the two parties will not have much impact on the existing payment services. "considering the payment habits of users on the taobao platform and the historical background of taobao's long-standing opening of diversified payment, it is expected that this access will not have a significant impact on the existing payment services."

the media contacted alipay, which responded: "openness, collaboration, innovation and sharing are the basic spirit of the internet and the general trend of industry development. alipay will uphold this spirit and continue to deepen strategic cooperation with taotian group, increase technological innovation and product innovation, and continue to create greater value for merchants and consumers. we firmly believe that openness creates a greater future. alipay will increase open cooperation not only in payment products, but also in internet technology, ai technology products and a wider ecosystem, to help the vitality and prosperity of the digital economy and open up a larger business space for the alipay platform."

pan helin, a well-known economist and member of the information and communication economics expert committee of the ministry of industry and information technology, analyzed that although alipay was born from taobao, the two parties have now developed very independently. in addition, the two companies have previously disconnected their data connection, so some customers who were reluctant to cooperate with alipay because of taobao can also put their worries aside. public reports show that in june last year, meituan’s power bank and in-store services opened alipay mini-programs. a year later, the core food delivery business also completed its entry in the form of mini-programs. in july this year, jd.com launched a food delivery drug purchase service in beijing, and alipay provided it with medical insurance payment capabilities.

the internet giants that have been staking out their own territory in their own closed ecosystems are now opening up again, bringing new stories to the entire chinese internet industry. previously, the major super apps and "factions" of major companies tried their best to keep users in their own ecosystems or create a closed service loop. now they accept each other and become "you have me and i have you", enriching their service capabilities through cooperation. in the current environment, for any party, it is necessary to think about how to achieve new growth, which is the driving force for development.