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"fashion is fleeting, but style is forever."

this sentence highly explains the ever-changing fashion and the topic related to the accumulation of brand value, that is, only those players with unique brand concepts, innovative systems and creative marketing can survive and develop in a rapidly changing market. aimei adheres to this idea and insists on long-termism, integrating underwear with lifestyle and values ​​- not only is it a close-fitting garment to protect women, but also a carrier of self-expression.

this gives aimei co., ltd. a unique "style". through its mission of "creating beauty and delivering love" and its brand concept of "love, beauty, and vitality", it provides healthy, comfortable, technological, fashionable, artistic, and high-quality intimate apparel for smart and beautiful women, and thus can provide users with differentiated value in the market competition with other brands.

in other words, aimei is always able to understand different fashion trends and the ever-evolving user aesthetics in different eras, coupled with fresh marketing ideas, thus forming a logic of two-way interaction with users.

in the past six months, people can clearly feel the difference in aimu's marketing planning. for example, on international women's day, aimu talked to users with "beauty in every posture", and on mother's day, there was the mom escape plan, and the content column of its subsidiary brand huxi, "100 freedoms of women", etc.

taking the launch of aimer's 2024 spring and summer new products as an example, aimer released a new season of body aesthetic underwear and invited well-known fashion media vogue and influential smart and beautiful women representatives jiang shuying, fiona sit and wan baobao to use their respective experiences and stories to interpret the diversity and richness of women's beauty.

the power of role models is infinite.

through the endorsement of successful women, it conveys that "beauty" is a kind of confidence and charm, which is actually also a way of thinking - this is a leap in contemporary women's understanding of beauty.

based on this brand expression that goes beyond marketing, "beauty is in every posture" has been deeply rooted in people's hearts.

on this year's mother's day, aimei co., ltd. initiated the "moms, please love yourself" topic interaction, and launched the offline mom escape plan, which also invited brand friends jiang qinqin, musician tian yuan, and guest ma xin to rediscover themselves from their perspectives as mothers.

this ensures that aimu’s marketing campaigns always hit the deep expectations of female users, and therefore look less like a marketing plan and more like a large-scale social experiment specifically set up for women.

these heart-touching marketing plans, coupled with the continuous healthy, comfortable and technologically advanced underwear products, give women the confidence and charm they experience when wearing them.

this is what adore is all about - it's not just lingerie, it's a style, a lifestyle.

huxi, a brand under the aimer group, insists on creating the content column "100 freedoms of women", which has similar marketing effects - by focusing on the self-worth realization journey of women of different ages, occupations, and life statuses, it shows their undefined and unfettered true selves.

this is a marketing plan that is both youthful and in line with the characteristics of the product. in particular, as a standard setter for sensitive skin clothing, huxi sees women's choices, cherishes women's needs, and solves these needs through healthy, comfortable and high-tech products.

the so-called "userism" comes from this.

in fact, in an era where multiple demands coexist, userism has become a new theme. people are more inclined to self-expression and pay attention to comfort and health - this is exactly the core essence of aimei's lifestyle marketing.

because in aimu's long-term logic, resonance with users has always been the main theme - aimu is always able to connect with its users and achieve two-way interaction. to a large extent, this is the reason for aimu's success, which also allows aimu shares to always maintain its unique "style", and thus successfully cross the industry cycle and achieve sustained and stable development.