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at a time when people are pursuing both health and environmental protection, ruoyuchen's own brand zhanjia has been steadily advancing in the chinese market with its unique market insight and excellent product strength. since officially entering the chinese market at the end of 2020, zhanjia has always combined new zealand's natural plant extracts with cutting-edge technology, and is committed to providing consumers with high-quality, environmentally friendly household cleaning and personal care products.

diversification and expansion of product lines

in product development, from raw material selection to formula research and development, and then to the production process, every link of zhanjia strictly adheres to the principles of high standards and strict requirements. the brand selects high-quality raw material suppliers worldwide and works closely with top domestic factories to ensure that every product can achieve excellent quality.

at present, the product line of zhanjia is constantly enriched, from the clothing and care line to the environmental cleaning line, professional disinfection and sterilization line, environmental fragrance line and body personal care line, covering multiple family scenarios. its products such as four seasons flower enzyme fragrance laundry detergent, underwear laundry detergent, eucalyptus leaf essential oil laundry gel beads and eucalyptus leaf essential oil floor water have long been ranked at the top of the praise list, hot-selling list and best-selling list of each platform's sub-category.

omnichannelretail system establishment

in terms of channel layout, zhanjia has adopted a strategy of integrating online and offline and built a complete retail system. the online channels fully cover mainstream e-commerce platforms such as tmall, jd.com, douyin, and xiaohongshu. through refined operations and continuous optimization of user experience, it has achieved steady growth in performance. offline channels have strongly entered high-quality sales channels such as sam's club and hema, and achieved a significant increase in offline revenue through differentiated products and product combination strategies. this all-round market layout not only makes zhanjia's products closer to consumers, but also provides a strong guarantee for the brand's continued growth.

both performance and brand reputation improved

with excellent product strength and precise market strategy, zhanjia's performance continues to rise. according to ruoyuchen's 2024 semi-annual report, in the first half of 2024, zhanjia achieved revenue of 176 million yuan, a year-on-year increase of 67.11%, accounting for 22.39% of the company's overall revenue, showing a strong growth momentum.

at the same time, the brand reputation of zhanjia has also been significantly improved. in the first half of 2024, zhanjia won the "best new brand award" in the golden wheat award, known as the "oscar of e-commerce", and was awarded the "2024 consumer favorite brand" by future marketing. in addition, zhanjia brought its star products to the shanghai "55 shopping festival", connecting consumers with high-quality products, stimulating consumption potential with diversified interactive forms, and injecting more momentum into economic development. zhanjia has been selected in the top50 of shanghai's new online consumer brands for two consecutive years.

looking ahead, zhanjia will continue to adhere to the path of integrating nature and technology and continuously launch more high-quality products that meet market demand. at the same time, zhanjia will continue to optimize its channel layout and marketing strategy to enhance its brand influence and market competitiveness. while maintaining steady growth, zhanjia will also actively fulfill its social responsibilities and promote the sustainable development of the industry and the popularization of green consumption concepts.

source: china.com

(source: financial information)

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