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one jetour is delivered every minute, and the sales volume from january to august exceeds the whole year of 2023. in august, it has entered the "50,000-unit club"...

at the chengdu auto show which opened on august 30, jetour auto once again confirmed its title of "auto industry hit maker" with its hit new cars in different market segments and soaring market sales data.

behind a series of data, jietu's speed not only broke the curse of the traditional sales off-season, but also was far ahead of the entire industry.

"by 2026, the sales volume of jetour auto's single brand will definitely exceed 1 million vehicles." at the jetour auto's 7th fan festival held not long ago, li xueyong, deputy general manager of chery automobile co., ltd., reiterated the 'million vehicles' goal.

at the chengdu auto show, zhang chunwei, general manager of the marketing center of the jetour brand division, also reiterated, "i believe that this year, we will definitely achieve annual sales of 500,000 vehicles."

what has enabled this young brand, which was born at the wrong time, to maintain its growth momentum and stand out among many new car brands? this is inseparable from the brand's adherence to the "travel +" strategy.

taking this chengdu auto show as an example, jetour auto once again demonstrated its off-road travel capabilities, bringing its shanhai l7, shanhai l6, shanhai t1, shanhai t2 four-wheel drive versions as well as jetour traveler, traveler silver dragon wing, jetour travel box, etc. from fuel to hybrid, from mass-produced cars to modifications, it brought consumers two series of models: family travel and off-road travel.

sales in 8 months exceeded that of the whole year of 2023, and jetour has no off-season

the automobile market has an off-season, but jetour auto has no off-season.

in 2024, the competition in china's auto market will be more intense than ever before. according to statistics released by the china passenger car association, the national passenger car market sold 11.556 million vehicles in total from january to july, a year-on-year increase of 2.3%; among them, the sales in july were 1.720 million vehicles, a year-on-year decrease of 2.8% and a month-on-month decrease of 2.6%.

on the other hand, jetour auto's sales have been booming in the current market downturn, far ahead of the entire industry. from january to august this year, jetour auto's cumulative sales reached 316,000 units, surpassing the total sales for the whole year of 2023 (315,167 units); sales in august hit a new high, reaching 51,785 units after breaking through 40,000 units in june and july, an increase of 84.9% year-on-year, entering the "50,000 units monthly sales club" for the first time.

the sales growth is due to a series of popular models: the jetour traveler, which was launched last year, has accumulated sales of over 100,000 units in 9 months, ranking first in sales of "square box" models; the shanhai t2, which was launched in april this year, broke the hybrid square box sales record in 4 months; and the jetour x70 series, the cornerstone product of jetour auto, has accumulated sales of 760,000 units in 6 years since its launch.

from family travel products to off-road travel products, jetour auto’s ability to become a “hit-making machine” is inseparable from its accurate judgment of market demand and market trends, as well as its quick response and execution capabilities.

excellent market performance also boosted the status of jetour auto in the industry. by the end of july, jetour auto ranked 17th in the overall market, 9th in the suv market, and ranked top3 in the domestic fuel suv market.

either the first or the only one, jietu's speed is the victory of brand ecology

"either the first or the only one", this is what li xueyong said when talking about jetour auto's hybrid technology platform. this pursuit has run through every aspect of jetour auto.

since its birth in 2018, jetour auto has created one industry record after another and broken one inherent perception after another with its "jetour speed".

just as "all greatness comes from persistence in the original intention", jetour auto has always been firm in its "travel +" strategy, building a "travel +" ecosystem, and continuing to make comprehensive efforts in the two major areas of "travel + products" and "travel + ecosystem".

at the "travel + product" level, jetour auto, through differentiated positioning and precise market insights, uses the "+off-road", "+space", "+intelligence" and "+health" methods to continuously improve its product system covering different market segments to meet the diverse needs of different consumers.

from the early hits in the family travel market - the jetour x70 and jetour x90 series, to the hits in the off-road travel series - the traveler and shanhai t2, to the modified car brand jmk, jetour auto takes technology as its cornerstone and responds quickly to changes in consumer demand and market trends.

taking the off-road travel series as an example, jetour auto has made efforts from the bottom-level technology and, relying on the kunlun off-road platform derived from chery's 27 years of technological accumulation, has provided models with industry-leading technologies such as intelligent off-road, super hybrid, off-road smart cabin, off-road smart driving, and off-road ecology. with its advantages of long battery life, high safety, and high reliability, it has consolidated the status of the off-road travel series as a "technological hard-core character and a leader in travel and off-road."

at the "travel + ecology" level, jetour auto provides car owners and fans with more convenience and fun in using cars through the methods of "+good things", "+benefits", "+stations" and "+trendy changes".

official data shows that the jetour user platform already has more than 1,000 travel products and has built 1,128 travel stations. there are not only camping sites for suburban travel, but in the future there will also be long-distance travel stations on the duku highway, qinghai-gansu grand loop, g318 and other routes.

jetour has always been well aware of the principle that "users are king" and has shared the beauty of travel through user co-creation - user creation, user dissemination, and user word of mouth. the annual fan festival, beer festival, lobster festival, etc., have maximized the user's emotional value.

in the field of brand marketing, jetour auto has pioneered the industry by adhering to an omni-channel marketing strategy that integrates online and offline channels, winning user recognition through the "three best" marketing concept, and achieving direct contact with 209,412 users through three 100% direct connection projects.

family travel & off-road travel, more hot-selling products are on the way

seven years later, "jetour speed" is still creating miracles.

with the chengdu auto show as its stage, jetour auto once again stepped up its efforts to achieve the goal of "selling 500,000 vehicles in 2024".

the shanhai l7, a "large seven-seater hybrid suv for large families" that started pre-sale at this auto show, redefines the value standard of hybrid suvs with its four core advantages of "high performance, large space, more comfort, and new experience"; and the shanhai l6, which was launched a week ago, has become a new choice of hybrid suvs for young people with its highlights of "good looks, good materials and peace of mind".

the advanced urban suv shanhai t1, the square box sales champion traveler, the "more trendy, wilder and more interesting" jetour jmk silver dragon wing... have further enriched the product matrix of jetour auto's travel and off-road suvs, providing consumers with more diversified choices.

in particular, the modified brand jmk silver dragon wing will enable every user to feel the unique value brought by jetour through more personalized and customized car solutions, and allow every traveler who loves freedom and yearns for distant places to find his or her own "travel partner" in jetour.

spread the "travel +" culture and let the world fall in love with "chinese off-road"

just as "life is more than just the present and the future", as part of "chery, the export champion", jetour automobile also has a broader vision. the models that have been launched or will be launched in the future will not only target domestic users, but also go abroad to deliver the beautiful life of "travel +" to all parts of the world.

"flowers bloom inside the wall, and the fragrance spreads outside and inside." the jetour models currently sold around the world have not only been highly praised by local authorities, but also won the hearts of users. in markets such as saudi arabia, many car owners even use license plates worth millions of dollars to complement the jetour models they purchased.

in saudi arabia, chile, egypt and other countries, jetour auto has won honors such as "best mid-size car", "recommended model of the year", "best design award", and "best 7-seater car of the year".

in ecuador, uruguay and other countries, jetour has maintained its excellent performance of being the top 2 in its market segment. it is worth mentioning that in the angolan market, jetour has achieved the "no. 1 market share among all brands" and has also become the "no. 1 suv single product sales model" in the peruvian market.

just as li xueyong said, "same world, same journey, same travel +", jetour auto is using firm belief and courage to innovate to continuously maximize its brand potential and make the world fall in love with "chinese-style off-road".

conclusion: in the seventh year since the brand was founded, under the guidance of differentiated positioning, jetour automobile is still running at the "jetour speed", using technology and strength to meet users' car needs.

if we use one sentence to summarize the reason for "jetour speed", it is the best reward for "strategic standing high, accurate vision, tactical grounding, and emphasis on practical results". strategically, the jetour brand aims to be the "leader of chinese travel off-road suvs" and finds breakthroughs in "travel +", new energy transformation, and overseas exports; tactically, jetour people treat every user with a down-to-earth attitude and solid efforts, and convey the beautiful life of travel to the world.

in the future, with the increasing improvement of the brand ecology and the continuous upgrading of the product matrix, jetour will surely embark on a more brilliant path of new quality productivity and become a leading brand of travel and off-road suv in the chinese and even global automotive markets.