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quality car selection: geely galaxy e5 reshapes the compact suv market

2024-09-04

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as a mid-to-high-end new energy brand under the geely group, geely galaxy has maintained a strong upward trend since its launch. after the three products of galaxy l6, galaxy l7 and galaxy e8 were launched in the market, geely galaxy e5 was launched. the new car is positioned as a pure electric compact suv and is equipped with galaxy 11-in-1 intelligent electric drive and aegis dagger battery. its strength should not be underestimated. so, can the new car reshape the compact suv market? this issue of "quality car selection" will reveal the answer for you.

1. basic information and product highlights

the above manufacturer's suggested price only represents the price on august 13, 2024. if there is any change, please refer to the official website

on august 3, geely galaxy brand's first pure electric suv, geely galaxy e5, was officially launched. the new car has a total of 5 models, with an official guide price of 112,800-148,800 yuan. in addition, depending on the configuration, the new car will provide two specifications of geely's self-developed aegis short blade batteries, 49.52kwh and 60.22kwh, corresponding to the cltc pure electric range of 440km and 530km.

geely galaxy e5 is equipped with the first domestically produced 7nm automotive-grade longying no. 1 intelligent cockpit chip, which has powerful cpu and gpu performance. it can handle complex computing tasks and achieve more natural human-computer interaction. in addition, the longying no. 1 chip can also process data from sensors such as cameras and radars, provide real-time road conditions and safety warnings, and help drivers better understand the vehicle status and surrounding environment.

geely galaxy e5 is built on the gea global intelligent new energy architecture, integrating "hardware, system, ecology, and ai" in one, and can realize functions such as "automatic vehicle control and risk avoidance" under extreme reactions. at the same time, it also has higher-dimensional intelligent driving capabilities, making geely galaxy the industry's first automaker with the full system capability of "using ai architecture to build ai cars."

the new car has a usable area of ​​4.03㎡ and a daylight area of ​​3.39㎡, with a "room ratio" of 67.2%. in addition, it has 33 storage spaces, and a 14l "privacy drawer" under the rear seats, which can store daily shoes, children's toys, snacks and other items, easily meeting daily storage needs.

2. product competitiveness analysis

the above manufacturer's suggested price only represents the price on august 13, 2024. if there is any change, please refer to the official website

in the domestic pure electric compact suv market of rmb 100,000 to rmb 150,000, geely galaxy e5 has to face many competitors. among them, byd yuan plus and nezha x are more representative models in this level, both of which have their own unique highlights and high market delivery rates. we will list byd yuan plus and nezha x as competitors to see whether geely galaxy e5 can compete with them.

first of all, from the perspective of price, the 2024 byd yuan plus has the highest starting price, close to 120,000 yuan. the top-end model of the 2025 nezha x has the highest price, close to 160,000 yuan. in terms of the number of models, the 2025 nezha x has the largest number, reaching 6 models, and consumers have more room to choose. the other two models are 5 models each. among the three models, geely galaxy e5 adopts a more rounded and full shape design, which looks like a typical new energy vehicle style. the appearance of byd yuan plus and nezha x are both modified with a lot of lines, which are more inclined to the design style of fuel vehicles, and the acceptance will be higher.

specifically, we selected models with similar prices for comparison. geely galaxy e5 has the most comprehensive configuration among the three models, with a unique rollover prevention system, active closed air intake grille, hud head-up digital display, front seat massage function, etc. in comparison, nezha x has a slightly worse configuration among the three models, with more missing configurations.

3. product quality & service trend analysis

as a brand-new model, will the geely galaxy e5 have hidden dangers of quality problems? to this end, we will start with the failure problems of geely galaxy brand models in the past year, and through the comparison of failure problems, we will preliminarily predict the development trend of new car quality problems in the future.

according to data from the auto quality network, the number of quality complaints about geely galaxy brand models in the past year is relatively high for "inaccurate mileage", and the problem mainly comes from the geely galaxy l7 model. considering that the geely galaxy e5 is built on the gea global intelligent new energy architecture and is equipped with geely's self-developed aegis "dagger" battery, it can be temporarily considered that the probability of the above problem is low. the specific situation will have to wait until it is used for a period of time before a conclusion can be made.

with the continuous development of my country's automobile market, the level of pre-sales/after-sales service of brands and the quality of the purchasing experience have gradually become important factors affecting consumers' final purchases. therefore, based on the big data of chezhi.com, we will analyze the common service problems of brands in the past year to provide consumers with a more objective reference for purchasing models.

from the perspective of service complaints, the number of complaints about "not consistent with the promotion" and "deposit disputes" is relatively high. further analysis shows that this problem mainly comes from the geely galaxy l7 model.

in terms of measuring the reputation of new car after-sales service, we will analyze the company's response to car owners' complaints and make a relatively objective prediction of the new car's future after-sales service reputation. according to the data from chezhi.com, the response rate of geely galaxy brand complaints in the past year was 99.4%, which shows that the manufacturer attaches great importance to the demands of car owners.

iv. after-sales service policy and network distribution

in terms of after-sales service policy, buyers of geely galaxy e5 can enjoy a six-year or 150,000-kilometer vehicle warranty, and the first non-operating owner can also enjoy a lifetime warranty on the three electric systems (please consult your local dealer for details).

after purchasing a vehicle, it is inevitable to involve daily maintenance of the vehicle. at this time, the number and distribution of brand dealer stores are very important, and may even have a certain impact on whether consumers buy the brand model. according to statistics from chezhi.com, geely galaxy brand currently has 327 dealer stores in china, covering 30 provinces, municipalities and autonomous regions, among which guangdong, jiangsu, shandong and henan provinces have relatively more dealers.

summarize:

with the launch of the galaxy l7, galaxy l6 and galaxy e8, the newly launched geely galaxy e5 is also rapidly seizing the pure electric compact suv segment. compared with its competitors, the new car has a highly integrated intelligent cockpit and a space performance that exceeds its peers. at the same time, the aegis dagger battery it carries also has the characteristics of long life and high safety. in addition, with the positioning of "entry-level high-end", the price-performance ratio is also maximized. in the future, geely galaxy e5 may be able to reshape the pure electric compact suv market with its own advantages.