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the just-opened 2024 chengdu auto show continues to be a shining stage for new energy vehicles. and there is such a dark horse that has emerged among a large number of new energy vehicles - the xinghai s7 from dongfeng fengxing.

before the opening of the auto show, xinghai s7 started pre-sale, launching two models, the enjoyable edition and the luxury edition, with pre-sale prices of 129,800 yuan and 139,900 yuan respectively. such a sincere price, combined with the smooth coupe body, frameless doors, hatchback tailgate and other elements that young people like, attracted widespread attention. as expected, a large number of consumers came during the auto show.

i believe that there are still a lot of consumers who are not clear about the strength of xinghai s7 and the car-making advantages of dongfeng fengxing. for this reason, we had an in-depth dialogue with ou zongcan, director of the brand communication department of dongfeng liuzhou motor co., ltd. passenger car sales company during the auto show.

"xinghai s7 is the pillar of our dongfeng fengxing brand in building the xinghai series, and it is the persistent support for dongfeng liuqi's persistent pursuit of building good cars for the people in the new era." said ou zongcan.

1. xinghai s7 is smart, beautiful and safe, leading the xinghai series to break into the mainstream market

at present, the penetration rate of new energy vehicles has exceeded 50%, and the competition is very fierce. so how does xinghai s7 win?

according to ou zongcan, it still comes down to the four words "wisdom, beauty and peace of mind".

"we position the xinghai s7 as a 'smart, beautiful and safe coupe'." ou zongcan introduced: "everyone can see its beauty, but what is not known is that the xinghai s7 has the world's lowest drag coefficient of 0.191 cd, and thanks to this, it has an industry-leading power consumption level of 11.9kwh/100km per 100 kilometers." ou zongcan even revealed that this power consumption level is actually a bit modest. in the recent 10,000-mile long test of the xinghai s7, it also achieved an ultra-low energy consumption of 9+kwh/100km, which is really shocking.

in order to ensure that the beauty in the design drawings is 100% presented in the mass-produced car, "during the development of xinghai s7, from the early market research, to the subsequent process optimization, and then to the final mass production delivery, we have devoted a lot of effort to every link, and we have set very strict standards for every link and every employee."

based on the excellent chassis of mach e power and front mcpherson + rear five-link suspension, xinghai s7 has excellent handling performance, with a zero-to-hundred acceleration time of only 6.67 seconds and a minimum turning radius of only 5.45 meters, comparable to a0-class cars. the new electric drive system not only brings a strong sense of acceleration and excellent handling experience, but also provides drivers and passengers with more assured and safe driving protection through the blessing of active safety systems.

in addition to its outstanding energy efficiency and performance, the xinghai s7 is also amazing in terms of driving experience and safety performance. the new car exclusively uses the 2gpa ultra-strong integrated gpa steel hot-formed double door opening large door ring parts jointly developed by dongfeng liuzhou motor and shanghai baosteel. the thickness is only 0.8mm, breaking the global record for the thinness of integrated steel parts, and providing 2gpa ultra-high strength, which is not only a new stamping standard for china's automobile industry, but also leading the world. with the support of such high-strength parts, coupled with the high-strength cage-type body that dongfeng fengxing has consistently adopted, the xinghai s7 can be called an armored steel body.

in addition, the xinghai s7 also uses the industry-leading "armor battery" with four-dimensional ultra-high protection shield technology, which ensures the safety and reliability of the battery under extreme conditions, "bringing real peace of mind to consumers." ou zongcan introduced.

2. all employees participate in marketing from top to bottom to sincerely connect with consumers

with a good product, the next task is how to effectively reach consumers. to be honest, the current marketing environment for chinese cars is getting worse and worse. in order to compete for traffic and attract attention, many unscrupulous marketing activities are repeatedly staged. the word "involution" is not enough to accurately describe it.

when asked how dongfeng fengxing views this situation and how to gain traffic, ou zongcan's answer had only two words at its core - "sincerity".

this sincerity is reflected in the fact that dongfeng fengxing is united and personally involved in direct communication with potential users.

during the long-distance test of xinghai s7, 32 middle and senior leaders and 70 r&d backbones of dongfeng liuzhou motor personally participated in it, transformed into "elite anchors", fully demonstrated the excellent performance of this model, answered all kinds of questions about products and services for users, and dispelled their doubts.

he gave an example, lin changbo, general manager of dongfeng liuzhou motor co., ltd., once personally drove the xinghai s7 to conduct energy consumption tests during a long-distance test of thousands of miles, and finally achieved a result that was almost the same as the nominal value.

"our executives and r&d personnel have actively participated in the long-term testing activities, hoping that consumers can more intuitively understand the strength of xinghai s7 through their personal experience." ou zongcan said: "we believe that only by sincerely conveying the strength of the model to consumers can they truly recognize our products."

at the same time, dongfeng fengxing also invites young consumers to participate in the interaction through social media platforms such as douyin, so that they can have a stronger emotional connection with the brand and products. "we hope to attract more young people to pay attention to our brand and products through a more youthful and interactive marketing method." ou zongcan said: "only by truly establishing a connection with consumers can our products and brands continue to develop."

unlike employees of many cross-a car manufacturing companies, employees of dongfeng liuqi have been working in the company for many years and have long regarded dongfeng fengxing as their home. such people have a natural sense of responsibility, and when they face users directly, their sincerity is naturally revealed, which is unmatched by other companies.

"from development to mass production to market promotion, each of us has participated in it and put in a lot of effort." ou zongcan said frankly, "we hope that in this way, consumers can feel our sincerity and dedication."

3. make full use of 70 years of car-making experience to build good cars for the people

as a pioneer in china's automobile industry, by 2024, dongfeng liuqi will have a 70-year history of car manufacturing, making it the company with the longest car manufacturing history among china's automobile manufacturers.

such a rich history has endowed dongfeng liuqi people with a strong sense of responsibility and glorious mission. over the years, dongfeng fengxing has been constantly exploring and innovating in product development, marketing strategy and brand image building.

"we always believe that only by making truly good products can we gain a foothold in the market." ou zongcan emphasized: "traffic and popularity are only temporary, but high-quality products and services are the foundation for winning consumers' trust. they are the key to the long-term development of the brand and its transition through cycles."

it is based on this long-termism that dongfeng fengxing pays more attention to the value and strength of the product itself when promoting xinghai s7, rather than simply pursuing short-term traffic effects.

at the same time, dongfeng fengxing is also preparing to leverage its more than 70 years of deep foundation in the automobile manufacturing industry to continuously improve the quality of its products and services, and to innovate and communicate in marketing.

according to ou zongcan, dongfeng fengxing is ready to spread the company's profound heritage and outstanding car-making capabilities on the occasion of its 70th anniversary, so that consumers can re-recognize dongfeng fengxing and the xinghai product series.

"we hope that through products like xinghai s7, consumers can feel the strength and connotation of dongfeng fengxing brand." ou zongcan said firmly, "we will not blindly pursue short-term traffic effects, but will continue to adhere to the concept of 'making good cars for the people' and give back to consumers with high-quality products and services."

in conclusion:

as an important strategic product of dongfeng fengxing brand, xinghai s7 has undoubtedly become a new energy vehicle model that has attracted much attention. with its outstanding technological strength, cutting-edge intelligent design and excellent safety performance, this model is not only unique in product strength, but also through the joint efforts of all dongfeng fengxing employees, it interprets the persistent pursuit of this old automobile company to "build good cars for the people".

"we hope that through cost-effective products like xinghai s7, consumers can feel the responsibility of the dongfeng fengxing brand." ou zongcan finally said, "feel the sincerity of dongfeng fengxing."