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"science and technology innovation board daily" september 3 (reporter huang xinyi)"this is my third visit to china this year," said hanneke faber, global ceo of logitech, to the science and technology innovation board daily. "hanneke faber joined logitech as ceo on december 1, 2023, and she attaches great importance to the chinese market.

"rapid innovation is a phenomenon seen in the chinese market, and it also provides us with a lot of inspiration. the chinese speed is faster than anywhere else." hanneke faber repeatedly emphasized in the interview how impressed he was with china's innovation.

this year is the first year that logitech proposed the "in china, for china" strategy, and jointly explored ai products and channels with partners such as baidu and jd.com. reporters learned that baidu's wenxin yiyan model will be built into the logitech logi options+ application, and will be released with the recently released amber series k98m customized wireless mechanical keyboard.

hanneke faber, ceo of logitech

hanneke faber said that factors such as the huge market size, complete supply chain, and diverse ecological partners make the chinese market occupy a vital position in logitech's global development strategy.

the following is the interview transcript:

"science and technology innovation board daily": as an international technology company, from a global perspective, how do you evaluate the role of the chinese market and logitech's future layout in the chinese market?

hanneke faber: we have been in china for more than 30 years. china is a very important market, not only because it is a large market, but also because it is a global production center. we have an intelligent factory in suzhou with more than 2,400 employees.

logitech suzhou intelligent production factory

this is my third visit to china this year. this is a particularly innovative and trendy market. i have learned a lot from chinese consumers, who are the source of inspiration. for example, the newly launched amber series k98m keyboard is our insight into the changes in user needs and customized needs in the wave of ai development in china. other markets will also think this product is particularly good.

in the future, the chinese market will be as important as it is today. logitech will do more in china than in other markets, and work with local partners.. here, everything is faster.china's speed is faster than anywhere else.this makes us faster and stronger. i like this situation very much. china speed can help the entire logitech company.

"science and technology innovation board daily": artificial intelligence is a very hot topic nowadays. logitech has also launched logitech's first ai customized wireless mechanical keyboard. please introduce logitech's ai research and development direction.

hanneke faber: we look at ai from three perspectives. the first isimprove your productivity, using ai to make our software engineers' work easier and our marketing colleagues' work easier. this is something that everyone needs, every company is doing, and it is also similar to us and other companies.

the second isbuild bridges of connection with ai.for example, logitech products can become a bridge, such as integrating the baidu wenxin yiyan model function of our ai ecosystem cooperation into it, providing shortcuts to different ai tools, allowing users to connect different functions through logitech products.

the third isusing ai to improve product performancefor example, ai-driven headset microphones can achieve two-way noise-free calls and help users filter out noise during calls. when holding a video conference, the ai ​​camera can identify the speaker and automatically capture the meeting participants who are speaking.big models can help us make better products in audio, video, etc.。

"science and technology innovation board daily": logitech has already cooperated with baidu and jd.com. this time, baidu's large language model wenxin yiyan will be built into the logitech logi options+ application and released with the amber series keyboard. previously, logitech also cooperated with alibaba's dingtalk to launch a smart mouse and keyboard based on dingtalk ai technology. could you please talk about your future partnership plans?

hanneke faber: logitech is a swiss company, and switzerland has always been neutral. logitech also adheres to this principle. therefore, we hope to work with different partners, whether in the united states, china, or europe, with a particularly neutral attitude. this is a very unique advantage of logitech. chinese partners are very dynamic, and we enjoy working with them very much.

"science and technology innovation board daily": is logitech currently facing any challenges in the development of ai products?

hanneke faber: this requires a large number of engineers, so we have been recruiting various talents. i am very grateful to the domestic team for advancing product research and development.

science and technology innovation board daily: logitech has proposed a strategy in china and for china. how do you view the difference between the chinese market and other markets?

hanneke faber: in terms of commonality, chinese users want to improve work efficiency, play games better, and communicate with others more conveniently. these demands of chinese consumers are the same as those in other places. but we also see some differences, such as different partners, such as jd.com, alibaba, tencent, and baidu. even the game content is different. the latest game "black goku" is a phenomenon. we will make adjustments according to market needs.

chinese innovation is rising very fast, and we need to become the best company to compete with other manufacturers. rapid innovation is a phenomenon we have seen in china, and it has also given us a lot of inspiration.

"science and technology innovation board daily": logitech joined the paris agreement and pledged to limit greenhouse gas emissions. logitech has achieved carbon neutrality in 2020. by 2023, it has achieved a 65% reduction in carbon emissions. logitech's china branch has adopted 100% renewable electricity to neutralize ghg emissions, with the goal of achieving zero carbon emissions by 2030. what are the current achievements in energy conservation and emission reduction?

hanneke faber: this is a very important matter for logitech. we have our commitment and goals. on the one hand, we make improvements in our own factories to reduce energy consumption as much as possible. on the other hand, a lot of work is done in the supply chain. how our suppliers and users use our products is a more challenging energy conservation and emission reduction issue. at present, we use recyclable and environmentally friendly plastics to replace the original plastics and use low-carbon aluminum, etc., and strive to achieve the zero-carbon goal.

in china, logitech is exploring with jd.com, for example, whether products can be exchanged for new ones instead of simply thrown away. we are studying how to deal with these things. in addition, logitech hopes to influence larger companies through these efforts, especially in the electronics industry, and hope that everyone can do the same thing to better help our planet.