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according to fast technology on september 3, in the current ios ecosystem, the in-app purchase revenue generated by small games including wechat and tiktok is not connected to apple's own payment channels like when downloading game applications from the app store.

therefore, apple has put pressure on tencent and bytedance, hoping to plug the payment loopholes in small games and prevent developers from directing users to external payment systems.

after the incident was exposed, it attracted attention and the topic of "choosing between apple and wechat" began to appear frequently on social platforms. many netizens shared their opinions, and some even supported wechat.

in fact,apple wechat had a similar story 7 years agoin april 2017, wechat officially announced that the reward function of the ios version of wechat public platform was completely closed because 30% of every reward on the ios version of wechat public platform must be paid to apple.

after a long period of fruitless negotiations, we had to regretfully choose to shut down the reward function of the ios version of wechat. in addition to wechat, other online applications and services affected include zhihu, yingke, momo, toutiao, weibo q&a, etc.

afterwards, ma huateng personally led tencent management to visit apple ceo cook in the united states.the two sides communicated and coordinated on the wechat reward function, and apple finally made concessions on the issue of commission on rewards in exchange for broader cooperation between the two sides in the future in areas such as social networking, mobile payments, and mobile games.

in september of the same year, apple updated the agreement, allowing independent users to give monetary gifts to other independent users through the application, and this process does not require going through apple's in-app purchase process.

but there are two prerequisites:first, the donor's behavior is completely voluntary; second, the recipient of the gift must receive 100% of the gift amount, which means that no third party other than apple can take a commission.

it is worth noting that the eu is the most radical in the matter of apple tax. according to the eu digital markets act, apple tax will be reduced from the original 30% and 15% (small and medium-sized developers with annual income of us$1 million) to 17% and 10% respectively.