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on september 2, the 2nd beijing online audiovisual art conference was grandly held in beijing. at the opening ceremony of the conference, dianzhong technology and baidu short drama reached a strategic cooperation in the micro-short drama business. li jiang, executive president of dianzhong technology, and xie dingjie, general manager of baidu baijiahao content ecology, attended the cooperation ceremony on behalf of the company. the two parties will conduct in-depth co-construction around the creation and promotion of micro-short dramas, jointly explore new paths for high-quality micro-short dramas, and jointly open a new chapter in the micro-short drama content ecology.

figure: li jiang, executive president of dianzhong technology (left) and xie dingjie, general manager of baidu baijiahao content ecosystem (right)

micro-short dramas: opening a new chapter in content and exploring new mechanisms for blockbuster hits

dianzhong technology has always adhered to the operating philosophy of "content refinement", constantly innovating and pursuing excellence, providing users with more high-quality and wonderful micro-short dramas. recently, dianzhong's high-quality micro-short drama "peach blossoms are coming" has been at the top of the hot drama list since its launch; the company's brand micro-short drama "i'm a hero in the king's world" produced for honor of kings has also been popular on major social media. these works are representative cases of dianzhong technology's high-quality micro-short dramas, and also demonstrate dianzhong technology's determination to promote the micro-short drama refinement strategy. we believe that the refinement of short dramas will become the mainstream trend in the market.

baidu short drama officially launched the "short drama partners" micro-short drama cooperation plan in june this year and launched the short drama open platform function.

the cooperation between dianzhong technology and baidu short drama will be committed to creating benchmark content cases in the micro short drama industry. the two parties plan to jointly develop a batch of high-quality micro short drama works with content influence with high-quality production teams. in addition to the ultimate pursuit of content and subject matter, the two parties will also explore breakthroughs in commercialization. exploring the commercial potential of high-quality dramas, helping content producers to increase their revenue, and further realizing a virtuous cycle of high-quality content business models.

this in-depth cooperation will be committed to building a healthier, more benign and positive micro-drama content ecosystem. the two parties will continue to develop closer cooperation in multiple fields such as micro-drama production and promotion, content realization, etc. i believe that with the joint efforts of both parties, the future micro-drama content ecosystem will be richer and more prosperous, bringing more high-quality micro-drama works to the audience, and also bringing new development opportunities and growth points to the entire micro-drama industry.