innovative practice | using data to make economic news more accessible
2024-09-03
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in the context of digital transformation, mainstream media urgently need to introduce new reporting methods to meet the public's diverse needs for information. data journalism collects, organizes and analyzes data and converts it into a visual form, making complex economic information easier to understand and accept. therefore, on the basis of continuous exploration and innovation, it is very meaningful to conduct in-depth research on the role and development prospects of data journalism in mainstream media economic reporting.
1. deepen data empowerment and improve news dissemination efficiency
the data is detailed, authoritative and accurate
one of the characteristics of data journalism is that it reveals economic phenomena through the collection, collation and analysis of large amounts of data. compared with traditional sources of information, data journalism can use big data and artificial intelligence technology to obtain various types of data from different channels and dimensions. these data can be official statistics or come from social media, internet searches, user behavior analysis, etc. through various types of data, journalists can obtain more comprehensive, accurate and diverse sources of information, thereby better understanding and analyzing economic phenomena.
2023 is the "ten-year appointment" of the world internet conference wuzhen summit. how can new media products be innovated? the economic news department, media integration planning department and other departments of jiaxing news media center planned six months in advance, and took a different approach with data news with a unique perspective. it took several months to carefully produce the data new media product "welcome to the "digital wonderful tour": what can you do in wuzhen in 1 second?". on the one hand, the main creative team collected a large amount of data from wuzhen, tongxiang, jiaxing, zhejiang and even the whole country in the past ten years to ensure the authority of the source, and repeatedly verified it through multiple channels and revised it several times; on the other hand, they cleverly conceived and carefully sorted out the massive data according to the logic of "what can you do in wuzhen in 1 second", "how to spend a day in wuzhen", "how an industry is magically empowered", "how a city is changed", etc., and made animated charts to remove the dross and retain the essence, and select accurately. in addition, two "digital blind boxes" are specially set up for china and zhejiang, and key data such as the comprehensive strength of the digital economy and the number of netizens are selected to create charts. based in the local area and looking at the whole country, the wuzhen window reflects the changes in digital zhejiang and digital china.
this data new media work shows the changes that the world internet conference wuzhen summit has brought to wuzhen and even the whole country in the past ten years on a long comic scroll. one click will start wuzhen time, allowing the audience to share interactivity, participation, and experience. after the work was first pushed on the dujia news client, the number of readers exceeded 100,000 in a short period of time. the topic quickly triggered widespread heated discussions and won praise from peers, reflecting the unique advantages of data journalism and the value leadership of mainstream media.
lively and vivid, confirmed by data and stories
reporting on major topics is a "big test" for mainstream media and a "must-answer question" for all mainstream media. in the practice of reporting on major topics, jiaxing daily attempts to highlight the highlights and trends of data through novel layout language, lively layout design, vivid and exquisite illustrations, bright and rich colors and diverse visual elements, making professional content popular, greatly lowering the reading threshold of data news, and truly making data beautiful and resonating with readers.
on july 27, 2023, in a special report on the 40th anniversary of the establishment of jiaxing and huzhou cities, jiaxing daily and huzhou daily collaborated across regions for the first time, linking the pages of the two places with exquisite hand-painted flowers and scrolls. on july 27, 1983, the state council decided to abolish the jiaxing regional administrative office and set up jiaxing city and huzhou city, which were directly led by the province and implemented a city-county system. 40 years later, on july 27, the pages of jiaxing daily, centered on "red", "harmony" and "tide", used a series of data to reflect the all-round transformation of jiaxing's economic and social development mode; the pages of huzhou daily, centered on "green", "real" and "ritual", also used a series of data to look back on the past, and added color to the "most beautiful" scroll with the "most beautiful" responsibility. this group of pages has a major theme, exquisite design and rich connotation, and won the first prize of the zhejiang news award in 2023.
data news can be displayed visually through charts, maps, etc., allowing readers to understand trends and changes at a glance. this not only enhances the appeal of economic reports, but also deepens readers' understanding and memory of economic information.
jiaxing daily actively promotes the in-depth development of media integration in the reports of key brand columns such as "jiaxing daily", "people" and "economic jiaxing observation". combining the production of data news with the differences and characteristics of dissemination on different platforms, it organically combines newspapers, websites, clients, social media and other platforms, and plans and launches them simultaneously, striving to maximize and optimize the dissemination effect.
during the 2024 jiaxing municipal two sessions, jiaxing daily combined the key data of the government work report and used h5, animation, charts, audio, text and other multi-angle, multi-format and multi-scene presentations to launch new media works such as "understanding the 2024 jiaxing municipal government work report with a picture", "these figures are exciting and concerning you and me!" and "where did jiaxing's money bags go!", presenting the city's booming economy to readers like a picture scroll. these integrated media products were launched on various new media platforms at the same time with newspaper layouts, realizing multi-carrier and multi-dimensional integrated communication, and the number of readings of many articles reached 100,000+, including "understanding the 2024 jiaxing municipal government work report with a picture" and "jiaxing's gdp of 100 billion counties (cities, districts) expand again! sprinting towards full coverage" with a reading volume of more than 1 million.
jiaxing daily
2. dig deep into the value of data and enhance the depth and breadth of reporting
dig deep into the content and tell stories with data
at present, the public opinion environment has undergone profound changes. how to mine and use data well is an important link for mainstream media to improve the depth and readability of economic news reports. it is also an important factor in testing the media's planning capabilities and journalists' news literacy.
on the morning of february 26, 2024, the zhejiang provincial bureau of statistics released the 2023 zhejiang provincial population bulletin. by the end of 2023, jiaxing's permanent population was 5.584 million, an increase of 33,000 over the same period last year. focusing on this new highlight data, jiaxing daily comprehensively sorted out the changes in jiaxing's permanent population over the past 40 years based on historical time, and concluded that "positive growth has been achieved for more than 40 consecutive years". at the same time, experts were invited to deeply analyze the reasons and paths behind it, singing the good voice of economic development and highlighting the vitality of the city of jiaxing.
in daily economic reports, data is like a rich mine that needs to be dug deep. it contains the trajectory of economic and social development and changes, reflects the people's livelihood, and gives news reports more quantifiable display angles and methods. for mainstream media, it is necessary to put the data into the context of the times to explore and give it a complete "coordinate system" to dig deep into the vivid stories and profound inspirations behind it. over the years, jiaxing daily has insisted on combining the release of monthly, quarterly, and year-end node data, systematically combing, in-depth analysis, launching key planning reports such as "digital reading", and analyzing data from multiple perspectives to boost confidence in economic development. on august 18, 2023, the data for the first seven months of jiaxing's economy was freshly released-the industrial added value of jiaxing's 17 major traditional manufacturing industries increased by 1.1% year-on-year in the first seven months, 7 percentage points lower than all above-scale industries in the same period. how to look at the data of 1.1% rationally and objectively? the reporter collected relevant economic data such as the industrial added value realized by traditional industries, the proportion of tax revenue contributed by traditional industries, and the number of employees absorbed by traditional industries, and used data analysis tools to process and visualize these data to intuitively show the economic performance and changes after the implementation of policies. through comparative analysis, it was found that after the implementation of the traditional industry policy, the city's traditional industries achieved an increase in industrial added value, and the tax contribution and employment absorption also increased. finally, the reporter launched a thoughtful report "the joy and worry behind 1.1%", which was featured on the front page of jiaxing daily and attracted widespread attention from the society.
fusion communication, using data to enhance interest
in the ten-year report of the 2023 world internet conference wuzhen summit, jiaxing daily will launch a cross-page every day from november 8 to november 10, 2023. from "the wind rises in wuzhen - the internet conference leads the trend" to "water flows ahead - the wave of digital economic development is surging" to "bridges see the future - hand in hand for the next decade". these three pages use four to six sets of data every day to reflect the changes in industry, life and ecology brought about by wuzhen in the past ten years. qr codes are added to the static picture layout. the three cross-pages have a strong sense of design and are connected in series to form a painting, ultimately achieving the effect of "making the layout move and the data come alive", giving new vitality to the data.
add the finishing touch and use data to create a title
numbers are easy to understand, straightforward, concise and persuasive. if used skillfully, numbers can add color to news headlines.
after 17 rounds of consultations, which lasted 320 days, and after receiving satisfactory answers to 184 questions, the global pharmaceutical giant novartis group decided to build the functional headquarters of its nuclear medicine business in china in haiyan county, jiaxing city, zhejiang province. reporters from the jiaxing news media center conducted an 8-month follow-up interview, fully clarified the context of the incident, and excavated a wealth of news materials. the main title of the article published on the front page of jiaxing daily on december 28, 2023 was "how did 184 "?" become "!"", and the subtitle was "after 17 rounds of consultations, which lasted 320 days, the global pharmaceutical giant novartis group settled in haiyan". the main title of this report uses numbers to create suspense, highlighting how the 184 questions were solved one by one, turning the question mark into an exclamation mark; the subtitle supplements the main title, using two sets of data to show the difficulty of the process, and reveal the answer, vividly interpreting the news facts. such a title can bring impact, directly let the public know the difficulty behind the introduction of global pharmaceutical giants, and it is easy to catch the public's attention.
in fact, in many situations and conditions, numbers themselves are news, and learning to read data is a basic skill. economic reports should be good at digging out news clues from data, enhancing news value, and innovating reporting models. the proper use of numbers can accurately reflect the quality and quantity of things and play a role in showing news facts.
3. using numbers as a medium to build a new media communication pattern
build a professional team and improve data analysis skills
with the development of the information age, data journalism has become an indispensable part of mainstream media economic reporting. as a form of news reporting and a means of communication, the core of data journalism is still content, stories and the news value they contain. forming a professional team will help the media to comprehensively improve their ability to capture, mine, count, verify and analyze data, and improve their business capabilities to discover news value and mine exclusive first-hand information in massive data. jiaxing news media center has formed a team of professional editors such as art editors, visual editors, and animation editors. while actively using data mapping to enrich the layout of paper media, it has also tailored and carefully created the "data jia" special column, which is spread through new media matrices such as the jiaxing news client, jiaxing daily official wechat, and jiaxing release to amplify the data news dissemination effect.
innovate application scenarios to create news products that people can identify with
to do data journalism well, the media also needs to enhance their ability to tell stories with data and show humanistic care, so as to create news products that are popular with the public. to improve data news reporting, mainstream media should constantly update reporting concepts, innovate reporting formats, enhance interactivity with the audience, enhance the human touch and storytelling of data news, add personalized narratives, let ordinary people tell the individual stories behind the data, and narrow the distance between the audience and news topics. on the one hand, we can strengthen activity design and promote data news production through interactive activities; on the other hand, we can strengthen interactive design and embed interactive mechanisms to promote in-depth user participation.
innovate news narratives and create visual communication content
at present, the application of data visualization is becoming more and more mature, enriching the form of expression of news reports. taking data as the core content, supplemented by charts, videos and other forms of expression, through professional visual design, data presentation can be made more intuitive and easy to understand. data visualization provides a new narrative logic and presentation method for information dissemination. for mainstream media, they must also be good at telling stories with words and data, and present valuable data and insights into the data concisely and accurately through intuitive and vivid charts. in the process of media product design, more consideration needs to be given to how to choose appropriate charts for data visualization, and to intuitively present the relationship between complex problems and data, so that the audience can have a clearer understanding of news events through this visualization form, thereby realizing the leap from "quantity" thinking to "quality" in economic reporting.
source: china reporter
editor: zeng min
second trial of jing shiyao
third trial wang hui
