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on september 3, the french luxury brand balenciaga officially entered jd.com and opened the official flagship store of balenciaga, which not only launched more than 2,500 products including the best-selling sports shoes series such as 3xl and track, and popular bags such as rodeo, but also offered preferential benefits of up to 24 interest-free installments. at the same time, it also cooperated with jd.com xiao mofang to exclusively launch the new stapler series of sports shoes, bringing consumers a highly recognizable fashion and personality choice.

balenciaga is a world-renowned high-end fashion brand founded by spanish designer cristobal balenciaga in 1917. its products include high-end ready-to-wear, leather goods, shoes, accessories, etc. for more than a hundred years, balenciaga has been famous for its innovative design and excellent craftsmanship. its unique design style combines modern and retro elements, as well as a unique understanding of volume and tailoring, showing avant-garde, bold and fashionable characteristics.

the balenciaga official flagship store, which opened on jd.com, brings consumers many exclusive new products, special models, classic models and other fashion items. among them, the exclusively sold stapler series of sports shoes have a worn-out effect, adopt asymmetrical lace-up closure, and the upper and sole are decorated with staples, which are full of technological fashion. there are many colors to choose from, and you can enjoy 24 interest-free installments during the opening period.

the popular 3xl and track series of sports shoes are also available at the balenciaga official flagship store. the 3xl sports shoes are made up of 126 components. the running shoe aesthetics are combined with the unique sole volume and ultra-wide silhouette to bring a highly recognizable personality texture. the track series of sports shoes integrates walking, mountaineering, off-road and other functions, and is decorated with signature artwork prints on the outside, leading the fashion trend.

balenciaga's iconic rodeo bag series also launched new winter products at the opening of the official flagship store. rodeo is inspired by the world-famous rodeo drive shopping street, with textured lambskin and sheepskin lining, showing high-end leather craftsmanship. the shape subverts the traditional briefcase silhouette, double opening and design innovation are integrated, and the buckle can be completely closed, interpreting the classic bag aesthetics.

this time, the balenciaga official flagship store brings more than 2,500 products from multiple series such as circuit, essex, explorer, le city, monaco, runner, belts, credit to jd users, covering the entire product line including bags, shoes, accessories, etc., and will maintain the global synchronous listing rhythm to provide a one-stop new product shopping experience.

previously, gucci, bottega veneta and qeelin under kering group have reached in-depth cooperation with jd.com, and balenciaga is the first brand of the group to cooperate with jd.com in the form of a super official flagship store. as one of the companies with the largest number of global luxury brands, so far, more than 90% of the world's luxury brands have settled in jd.com and launched new products simultaneously. the successive entry of many overseas luxury brands indicates that jd.com has become the first channel for overseas luxury brands to enter china. in the future, jd.com will continue to work with major luxury brands to fully integrate the advantages of supply chain, marketing, and services, and timely launch of new diversified products, rich interactive scenarios covering online and offline, and efficient and high-quality fulfillment services to comprehensively enhance the consumer experience and continue to create a new benchmark for digital cooperation.