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netcom news skoda models will be sold in saic volkswagen 4s stores? the news is true. recently, the chengdu auto show, which is being held, has become a hot topic along with the high temperature in chengdu. the skoda brand, which has been low-key for a long time, has also released important information during this period. it is reported that nearly 500 volkswagen brand dealers have applied to be agents of the skoda brand at the same time, and more than 330 of them have completed the authorization signing.

if the subsequent agency signing is successfully completed, the market coverage of the skoda brand will reach a new high. for oems, denser network coverage and richer channel models will provide skoda brand users with a more convenient service experience.

during the chengdu auto show, fu qiang, executive vice president of sales and marketing of saic volkswagen automotive co., ltd., also responded to this matter. he told netcom: "we think that skoda's current network coverage is relatively high in first- and second-tier cities, but relatively low in third-, fourth- and fifth-tier markets, and these regions also have a strong demand for skoda products and services.so we are now promoting the integration of network channels, selling both volkswagen and skoda brand models in volkswagen sales showrooms.the two brands of models have their own positioning, providing diversified choices for users with different needs.we promise to skoda owners that no matter where you buy your car, we at saic volkswagen will ensure that you have no worries when traveling across the country. no matter where you go, you will never have to worry about our repairs and warranty.。”

furthermore, we learned that in the future, the skoda brand and the volkswagen brand will have the same service and product standards, and the after-sales maintenance rights of skoda models purchased from volkswagen dealers will remain unchanged. for example, the national "three guarantees policy for automobiles" stipulates 10 years of spare parts service, and saic volkswagen has signed a 20-year cooperation contract, and the skoda brand can also enjoy the same rights.

(superb received attention from consumers at the 2024 chengdu auto show)

in the market's involutionary environment, in june this year, saic volkswagen skoda officially launched a limited-time discount for its entry-level mid-size superb, with the tsi280 dsg premium edition, originally priced at 174,900 yuan, now only priced at 121,900 yuan. at the same time, eligible consumers also have multiple benefits such as a 3-year 20% discount on value-preserving repurchase, a 3-year replacement fund of 25,000 yuan, and additional exchange rights for old customers. this price adjustment will undoubtedly push the superb into the a-class price range with its b-class product strength, and impact both the traditional a- and b-class car markets.

in fact, skoda brand users can not only replace skoda brand models, but also replace new energy models such as id.4 x and id.6 x, which also reflects saic volkswagen's strong product and channel capabilities.

as we all know, 2024 is the 40th anniversary of the establishment of saic volkswagen. the skoda brand has successively launched the kodiaq power edition, the kamiq power edition and the superb priced from 121,900 yuan this year, aiming at the market segment and making the most of the cost-effectiveness.

in terms of brand building, it is worth mentioning that skoda is also constantly engaging in "breaking the circle" cooperation. for example, skoda and yuedongquan have reached a strategic cooperation since 2023, with the theme of linking car life with sports and health, conveying the concept of green travel and sustainable lifestyle, which has a great role in promoting younger and more segmented users to understand the skoda brand. overseas, skoda also provided nearly 250 race vehicles for this year's 111th tour de france. this is the 21st time that skoda has become the official main partner and race vehicle supplier of this world's top cycling competition.

based on products and brands, as skoda models are sold in saic volkswagen stores, skoda products will also be able to enter lower-end markets, driving better product sales results.

(photo/text: wei wei from netcom)