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"the film's distribution price remains at 35 to 40 yuan, plus a handling fee of 3 to 5 yuan, the basic ticket price is between 38 and 45 yuan, which is at a high level; movie tickets rely on online platforms for sales; unable to compete with short videos, audiences are lost..." li dong (pseudonym), manager of a cinema in a provincial capital city in the southwest, listed a number of problems facing cinemas in one breath when he was interviewed by a securities times reporter.

according to data from lighthouse professional edition, the total box office of the just-concluded 2024 summer season (june 1 to august 31) was 11.643 billion yuan (including service fees, the same below), a significant decline from 20.63 billion yuan in 2023.

many industry insiders said in an interview with the securities times that the rigid distribution and screening mechanism, the lack of high-quality content supply, and the diversion of short dramas and short videos have jointly led to the relatively cold market situation this year. the serious lack of upstream content investment is more likely to affect the healthy development of the film market in the future.

screenings hit a new high

the summer season runs from june to august every year, lasting for three months. the summer season is another core movie season outside the spring festival season, and the box office trend has always attracted much attention from the industry. according to the data from lighthouse professional edition, the cumulative box office of the 2024 summer season reached 11.643 billion yuan, with a total ticket sales (total number of moviegoers) of 285 million.