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recently, the issue of "apple tax" has once again attracted widespread attention.

according to china business news, some developers believe that china currently still applies the world's highest "apple tax" rate, which is not friendly to chinese application developers.

"based on the current 30% commission, after apple takes away 100 yuan of gift revenue, there is only 70 yuan left in the live broadcast industry in china, 35 to 50 yuan is given to the anchor, and the rest of the money is used to pay for streaming costs, manpower and other expenses. a complete team of five people costs 200,000 to 300,000 yuan a month, and the remaining profit is not much."

another company developer said that for china's more high-frequency apps, it is still impossible to introduce third-party application stores and payment processing systems. however, in the united states, the european union and other regions, the relevant rules have been revised, which is unfair to developers and consumers.

in fact, the controversy caused by the "apple tax" has long existed at home and abroad.

the so-called "apple tax" refers to the 15% to 30% commission that apple charges for digital content consumption on all apps on the app store. when apple users pay to download apps through the apple app store, purchase digital goods and services within the app, or use virtual currency to reward apps, they need to first pay the money to the apple payment system, which is similar to a cash register. apple then keeps a certain percentage of the fees for each transaction and transfers the rest to the app developer. this percentage is the apple tax rate.