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the new energy market has become a key market for car companies. as one of the old domestic car companies, chery automobile also chose to attack the new energy market in 2024 and has launched a number of new models. not long ago, chery launched the new energy suv fengyun t9. with its core product values ​​such as comfortable space, hybrid performance, intelligent technology and high safety standards, it has achieved a comprehensive evolution of "both having and having", creating a "luxury at the entry level" car experience for users. so can the new car become a new benchmark for plug-in hybrid suvs? this issue of "quality car selection" will give you the answer.

1. basic information and product highlights

the above manufacturer's suggested price only represents the price on august 9, 2024. if there is any change, please refer to the official website

the 2024 chery fengyun t9 has launched a total of 6 models, equipped with the kunpeng super hybrid c-dm system, developed based on the global five-star standard, and equipped with the c-pure static cube healthy cockpit, with active aqs, cockpit self-cleaning, pm0.3 air filter, which can effectively isolate external dust and impurities. at the same time, the official also launched 6 surprise gifts including replacement gift, worry-free gift, warranty gift, traffic gift, energy replenishment gift and worry-free gift (please consult local dealers for details).

in the new energy era, users need a travel experience that is free of range anxiety, strong enough power, and excellent fuel economy. chery fengyun t9 adopts the kunpeng super hybrid c-dm system. the fifth-generation 1.5t hybrid engine has a maximum thermal efficiency of 44.5%, a maximum power of 115kw, and a maximum torque of 220n·m. with a total power of 150kw, it has a power performance of 0-100 acceleration in 7 seconds. at the same time, the new car's wltc fuel consumption per 100 kilometers is only 5.2l, which can greatly reduce users' travel costs.

in terms of safety, the chery fengyun t9 is developed in accordance with the five-star safety standard, using 85% high-strength steel and 21% hot-formed steel. when the body is impacted, it can effectively absorb and disperse energy. at the same time, the double anti-collision beam design and the energy absorption box with a lateral coverage rate of up to 85% further enhance the vehicle's anti-collision performance. in terms of battery safety, the chery fengyun t9 is equipped with global standard safety cells, armor battery pack super anti-collision design, and battery pack waterproof ip68 (48 times the national standard) and other technologies to ensure that the battery can maintain a stable and safe operating state under various extreme conditions. in addition, the vehicle also uses battery np heat-free diffusion technology and a collision 2 millisecond high-voltage power-off system to further enhance the safety of the battery.

for family users, comfort is also very important. chery fengyun t9 uses spa-level comfortable seats. the main driver supports electric 10-way adjustment, and the co-pilot is also equipped with a one-button comfortable queen co-pilot, so you can "lie flat" all the way even if the journey is long. at the same time, the front row also supports 10-point massage and 3-speed heating and ventilation, the rear row is equipped with b-pillar air outlets, and supports second-row air conditioning adjustment.

2. product competitiveness analysis

the above manufacturer's suggested price only represents the price on august 9, 2024. if there is any change, please refer to the official website

the domestic 100,000-200,000 yuan plug-in hybrid suv market has become a battleground, so we selected two models with similar positioning and prices, namely the 2024 byd song l dm-i and the 2023 haval second generation big dog new energy.

in terms of body size, the three models are relatively close, with body lengths exceeding 4700mm. in terms of exterior design, chery fengyun t10 and byd song l dm-i are more sporty, while haval 2nd generation big dog new energy is closer to hardcore suv design. in terms of body structure, the three models all adopt a load-bearing design and are positioned as urban suvs. in terms of cost of use, byd song l dm-i has the lowest wltc comprehensive fuel consumption among the three models, while haval 2nd generation big dog new energy has the highest among the three models, and is quite different from the other two models.

in terms of price, the 2024 chery fengyun t9 has the lowest starting price, and consumers have the least pressure to buy a car. the top models are the 2023 haval 2nd generation big dog new energy and the 2024 byd song l dm-i, both priced at 175,800 yuan. in terms of the number of models, the 2024 chery fengyun t9 has the most optional models, offering 6 models, and two optional seat layouts of 5 and 7 seats. in contrast, the 2023 haval 2nd generation big dog new energy has the fewest optional models, currently offering only 3 models for consumers to choose from.

specifically in terms of vehicle configuration, we selected models with prices as close as possible. by comparison, the 2024 chery fengyun t9 has a good configuration. compared with competing products, it not only has the longest wltc pure electric range, but also has exclusive start reminders, voiceprint recognition, front seat ventilation, driver's electric seat memory and multi-color interior ambient lights, and the price is also the lowest among the three models. by comparison, it can be found that although the price of the 2023 haval second generation big dog new energy is much higher than the other two models, there is still a certain gap in configuration with the 2024 chery fengyun t9, and the cost performance is average.

3. product quality & service trend analysis

as a new model, will chery fengyun t9 have hidden dangers of quality problems? to this end, we will start with the failure problems of chery tiggo 9 in the past year, and through the comparison of failure problems, we can preliminarily predict the development trend of new car quality problems in the future. since tiggo 9 and fengyun t9 are both built on the mars architecture-super hybrid platform, the two are deeply related and can be used as a reference.

by screening the complaint data of chery tiggo 9 in the past year, we can find that the fault problems are relatively scattered, among which the complaints of "paint bubbling and cracking" are relatively concentrated. since chery fengyun t9 is a brand-new model and is positioned as a "new luxury product" by chery, it is bound to have stricter quality control, so the above problems are unlikely to occur. however, the actual situation will not be determined until it is put on the market and used for a period of time.

with the continuous development of my country's automobile market, the level of pre-sales/after-sales service of brands and the quality of the purchasing experience have gradually become important factors affecting consumers' final purchases. therefore, based on the big data of chezhi.com, we will analyze the common service problems of brands in the past year to provide consumers with a more objective reference for purchasing models.

from the perspective of service complaints, "system upgrade issues" have become the service issues that car owners complain about the chery brand more frequently. further analysis shows that this type of service problem comes from models such as tiggo 8 plus, tiggo 8 pro, and tiggo 7 plus.

in terms of measuring the reputation of new car after-sales service, we will analyze the company's response to car owners' complaints and make a relatively objective prediction of the new car's future after-sales service reputation. according to the data from chezhi.com, the response rate of chery brand complaints in the past year was 96.4%, which shows that the manufacturer attaches great importance to the demands of car owners.

iv. after-sales service policy and network distribution

in terms of after-sales service policy, the chery fengyun t9 has a vehicle warranty of three years or 100,000 kilometers, and the first owner has an unlimited warranty period/unlimited mileage (the liability exemption clause is subject to the official). in addition, those who purchase the chery fengyun t9 within the specified period can also enjoy a lifetime warranty on the three electrics worth 6,000 yuan, a charging pile and installation service worth 3,000 yuan, 2 years of free entertainment traffic (2g/month), lifetime free basic traffic (exclusive for the first owner), lifetime free roadside assistance, lifetime vehicle fota upgrades, etc. (please consult your local dealer for details).

after purchasing a vehicle, it is inevitable to involve daily maintenance of the vehicle. at this time, the number and distribution of brand dealer stores are very important, and may even have a certain impact on whether consumers buy the brand model. according to statistics from chezhi.com, chery currently has 1,303 dealer stores in china, covering 31 provinces, autonomous regions and municipalities, among which guangdong, shandong and sichuan provinces have relatively more dealers.

summarize

as an important strategic new car of chery in the new energy market, fengyun t9 has the selling points of excellent power performance and high cost performance, which is also in line with the needs of target customers. compared with the same level of competing models, chery fengyun t9 has certain advantages in comprehensive competitiveness. combined with chery automobile's certain reputation accumulation in the domestic market, the new car is expected to achieve good market performance in the future.