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recently, jd.comannouncement of additional10 billioninvestmentcomprehensive layout of clothing categories，improve usersshopping experience and bring more certain growth to domestic and foreign apparel brands

while making additional investments, jd fashion will focus onproduct optimization, efficient operations, flexible supply chain andqualityserveoptimize and improve, focusing on new trendy products,NIKE、GAP、Massimo Dutti, bosideng, hAZZYSthousands of brands launched new products simultaneously, and joined hands with xiaohongshu,vogue, jointly launched the four major fashion trends for autumn and winter 2024 on september 6, replenish emerging trendy goods and outfit content supply in real time, bringing consumers newer, richer and more diverse dressing options.

at the same time, jd fashion will also fully cooperate with brands to create hit clothing products with celebrity styles, co-branded styles with well-known designers, and cross-industry cooperation styles. in the second half of the year, by increasing investment in marketing resources, jd fashion will combine jd little magic cube and other in-site resources, as well as other off-site resources, to reach consumers more accurately, while helping more partners shorten the incubation cycle of new products and achieve deterministic growth.

it is worth mentioning thatjd.com's 10 billion yuan subsidy will also comprehensively increase subsidies for clothing categories.the venue of the 10 billion yuan subsidy for big-name clothing brands will give out extra full subsidies every day.300reduce30coupons for consumersmorehighcost-effectivenessclothing。

since the beginning of this year, the number of new products in jd.com's hundreds of clothing categories, including men's and women's clothing, shoes and boots, sports shoes and clothing, has increased by more than 100% year-on-year.5 times, jd.comapparelit has become a first-line clothing brand merchant to launch new productsimportantat the same time, jd.comapparelthe number of leading domestic and overseas footwear and apparel brands increased by more than60%, and the number of third-party merchants increased by more than 200% year-on-year.

more international brands have also chosen to embrace jd fashion.so far, jd.comapparelalready withit has reached strategic cooperation with world-renowned fashion groups such as inditex, h&m, and gap. more than 90% of the world's luxury brands, including louis vuitton, gucci, tiffany & co., bottega veneta, and saint laurent, have chosen to settle in and launch new products simultaneously.