wajijiwa: taking content as the core, driving the deep integration of film and television and idol culture
2024-09-02
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the latest news is that mao buyi’s first ost (original soundtrack) for the popular tv series "nanwo" has been officially announced! this news not only ignited the enthusiasm of music fans, but also added an indelible color to the upcoming "nanwo".
after the hot broadcast of "can't hide it", the sister film "hard to please" also produced by wajijiwa is finally about to be released after everyone's anticipation!
when talking about wajijiwa's achievements in the film and television business, two works that must be mentioned are "secretly cannot be hidden" and "dragon boy". these two dramas quickly became popular after they were broadcast and became a hot topic among young people. when making "secretly cannot be hidden", producer zhang junbo focused on magnifying the girl's thoughts and the process of the two healing each other. the accurate description of secret love became zhang junbo's refinement of the central idea of the whole drama. the love in youth is often not easy to detect. starting from the details, a large number of details are filled in to create the feeling of "heartbeat moment", which is closely connected with the lives and interests of young people.
in "can't hide secretly", ma boqian, an artist under wajijiwa, has also enriched himself through the role of "sang yan", and is deeply loved by everyone. he is affectionately called "god's chosen sang yan" by the audience. "can't hide secretly" has already reached 4.927 million reservations on youku before it was broadcast, ranking no. 1 in the history of youku's current idol theme reservations. it has also achieved excellent results of 1950+ hot searches on the entire network, 800+ hot searches on weibo, and 120+ hot searches on the weibo main list. the number of readings of related topics on weibo has exceeded 14.5 billion, winning widespread love and praise from the audience.
what is a work that is difficult to define? "minglong boy" is such a work, which is a challenge and an opportunity for wajijiwa. at the beginning of the preparation of the play, the general producer shangna made clear the direction, and wanted to make a realistic work with a youth campus drama on the outside and an educational theme on the inside. shangna believes that film and television creation is the art of preparation. the more detailed the preparation, the better the effect achieved. the fine polishing of the creative team has given this work a different contemporary significance. zeng yun, a producer of wajijiwa, the producer of "minglong boy", also said that the perspective of examining various social issues from the perspective of teenagers is very special. it can not only reveal the challenges and confusions faced by young people, but also trigger the society's in-depth thinking and attention to the growth environment of young people from a novel perspective. around this cognition, the team successfully broke the framework of traditional narrative with the narrative method of group portrait + film sense, which made the audience shine.
according to relevant statistics, the highest real-time ratings of "dragon boy" in prime time were 1.2100%, the market share was 11.38%, the highest peak ratings were 2.3724%, and it won the top spot in the average ratings of all channels in prime time 17 times. this innovative breakthrough not only increased market attention, but also further consolidated wajijiwa's position in the field of film and television drama production.
of course, wajijiwa's film and television achievements are not limited to this. in the costume fantasy love drama "dawn and evening" broadcast some time ago, the core setting of "infinite rebirth" was adopted. this setting highlight not only adds a fantasy color to the plot, but also captures the hearts of many viewers. after deciding to adopt this concept, producer wang tong repaired and improved it, giving it flesh and blood soul. this drama not only has a novel plot setting, but also incorporates a lot of creativity. guided by the rebirth of the jade pendant, it ultimately points to the feelings between people and the righteousness of the family and the country, which is novel, interesting, and full of feelings. in this drama, wajijiwa's own artists yan xujia and zhang jiayuan also joined in. wang tong adjusted the roles according to the personal characteristics of the actors and created a more plump and full image. "dawn and evening" reached a score of 8.6 in the first 5 episodes, and the cumulative distribution exceeded 10 million, capturing the hearts of many viewers, and this achievement is also particularly eye-catching in the costume drama market.
wajijiwa has always adhered to the development orientation of making what young people like to watch and doing what it is good at. from "secretly can't hide" and "minglong boy" to "dawn morning and evening" and the upcoming drama "hard to wake", it has always been written around the youth track. in the future, wajijiwa will continue to focus on young people and create more eye-catching film and television masterpieces with unique production concepts and innovative thinking.
