princess, someone has placed an order! short drama e-commerce explores new paths for content marketing
2024-09-02
한어Русский языкEnglishFrançaisIndonesianSanskrit日本語DeutschPortuguêsΕλληνικάespañolItalianoSuomalainenLatina
on august 18, the taobao self-made short play "princess, someone has placed an order!" starring yu yin and su dihe was officially launched and broadcast. the play tells the story of su qin (played by yu yin), the concubine of king jing, who was framed by li shuang'er, a concubine, and was forced to drink poisoned wine, but traveled to the modern world on her deathbed and became a designer for oulu clothing. after su qin traveled through time, she frequently encountered workplace bullying, so she resigned in anger and decided to use her design talent to open a new chinese clothing taobao store called "huafu tianxia", aiming to spread chinese clothing all over the world. su qin not only conquered the pattern maker who once hated her with her talent, but also obtained investment from her former leader zhao ying (played by su dihe), and the road to opening a store was smooth sailing. however, the good times did not last long. the original company oulu clothing set its sights on "huafu tianxia", and its old enemy li shuang'er reappeared and tried every means to suppress and discredit it. but su qin finally cleverly solved all the crises, successfully won the championship in the international fashion design competition, and realized her long-cherished dream.
yu yin and su chihe collide to create a wonderful cp feeling
yu yin has a classic "little white flower" look, a round face, big eyes, a sweet smile, excellent acting skills, and crying scenes are particularly popular. she has starred in many female short dramas, and her representative works include "love abuse: mr. lu's newly married mute wife" and "power and favor". su chihe looks like a combination of huo jianhua and xiao zhan. this year, she became popular with the short drama "i was a stepmother in the 1980s" and attracted countless fans.
in "princess, someone has placed an order!", su chihe challenges himself to play two roles for the first time: one is the military commander king jing, who has a clear distinction between love and hate. he has been silently supporting his wife's dream. after learning that his wife was killed by a concubine, he angrily killed the concubine to avenge his wife, regardless of the cousin relationship between the concubine and the queen; the other is zhao ying, a wealthy second-generation who has a dream of designing and is willing to join a clothing company from the grassroots to the position of director. after seeing su qin's design draft, he immediately funded her to start a business and personally took charge of the operation of huafu tianxia to help it go global.
yu yin and su chihe showed an unusual cp feeling in their first collaboration. from the released stills, we can see that the ancient prince and princess were a harmonious couple. in modern times, the two have created different sparks. princess su qin has not been able to accept zhao ying's feelings because of the prince, but zhao ying has been silently supporting su qin's career without asking for anything in return, and finally moved su qin, and the two became the best partners on the road to realizing their dreams. modern su qin and zhao ying have many rival scenes in the play, and their eyes are sour and sweet, and even the girlfriends in the play can't help but eat cp.
short drama + e-commerce, high integration of soft implantation
in the drama "princess, someone placed an order!", the related elements such as taobao, alipay and cainiao post station are implanted very naturally and cleverly, and the audience has a good impression. for example, after su qin traveled to the modern era, she passed by a vending machine on the street and saw someone using alipay's face scanning payment to take away the items. she tried it out of curiosity, but it turned out to be a misunderstanding. after learning about the existence of taobao from her best friend huihui, su qin was shocked and spent the whole night shopping on taobao. from then on, she couldn't stop. when she accompanied huihui to the cainiao post station to pick up the express, su qin discovered the convenience of modern express delivery, which further strengthened her determination to open a taobao store. the subsequent plot revolves around the development of the taobao store "huafu tianxia", and the overall integration is very high.
in addition to the corresponding brand placement, the drama also features the heroine su qin's live streaming of goods, and each live streaming is a key turning point in the plot. for example, the first live streaming was when the heroine opened her store, and she urgently needed to stimulate traffic growth, so she began to use ancient chinese to live stream, and used her identity as a time-traveling princess to create a persona, earning the first pot of gold for "huafu tianxia". when "huafu tianxia" was caught in a plagiarism storm, the heroine pulled master zhuang to start a live stream as a princess and a eunuch, performing a small theater online to clarify the rumors. not only did it successfully change the direction of public opinion, but it also highlighted the size of "huafu tianxia". when "huafu tianxia" was maliciously suppressed by pirated merchants, the hero proposed to use ai to create real-time special effects for the live streaming room, allowing the princess to change clothes with one click to attract the audience, taking the opportunity to explain the counterfeit incident and recover lost customers. these live streaming scenes are not only cleverly integrated with the plot, but also highly overlap with the real e-commerce scenes, creating a sense of virtual and real interweaving. the show incorporates popular topics such as "chinese style", "business war", and "female entrepreneurship" into the character modeling and plot settings, and also combines its own elements such as opening a taobao store, and then adds some explosive buffs. it can be said that no other content understands opening a taobao store better than this short play.
the first new chinese-themed short play, opening up a new track
the play is a short play made by taobao, which aims to bring more transformation to taobao's brand mindset by showing new chinese clothing, and to show a versatile, interesting and rich e-commerce platform. most of the costumes in the play are in the new chinese style. this attempt is bold and innovative, and the presentation effect of the new chinese style is also eye-catching. the heroine su qin, as a princess who traveled through time, is gentle and generous in the new chinese style clothes, and has the style of a heroine. the hero zhao ying comes from a prominent family, and after wearing the precious new chinese men's clothing, he also highlights his unique and elegant temperament. even the supporting characters huihui, master zhuang and even the villain xiaolu in the play look unique in the new chinese clothes. taobao launched the protagonist ootd promotion in line with the development of the plot, and continued to divert traffic to the "chinese clothing world" venue on the site, driving the audience to buy while watching, completing the "planting grass-consumption" marketing closed loop, and once again contributing to the growth of new chinese merchants. the search for the keyword "new chinese style" on taobao mobile and the transaction of some merchants with the same style in the play have achieved significant growth year-on-year. using short plays to promote a certain type of product and thus radiate to the entire category is also a major highlight that distinguishes taobao's self-made brand short plays from other short play content.
"princess, someone has placed an order!" is not only a short play that combines fantasy, love and inspirational elements, but also a heritage and innovation of new chinese culture. it is also a bold attempt by taobao in the field of content marketing. through a short and concise plot, actors' performances and gorgeous costumes, the play successfully combines tradition and modernity, showing the charm of new chinese clothing, and achieving a dual promotion of cultural dissemination and commercial value.
