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peninsula omnimedia reporter wang yue

on august 29, the documentary "mawangdui: immortal years" was concluded, directed by the publicity department of the hunan provincial committee of the communist party of china, produced by hunan radio and television group co., ltd. (hunan radio and television station), shanhai app, mango tv, hunan satellite tv, jointly produced by the hunan provincial department of culture and tourism and the hunan provincial cultural relics bureau, with special support from the hunan museum, and produced by mango bojing and bojing culture. through the deep integration of culture and technology, the documentary innovatively reproduces the excavation process of the mawangdui han tomb, interprets the material life and philosophical thoughts it carries, and presents its immortal value under the protection and utilization of modern people, triggering heated discussions among young people and the industry.

the documentary skillfully combines exquisite paintings with cutting-edge cg special effects and other technological elements to make the cultural relics "alive" and become the storyteller of history. on the one hand, the documentary captures every delicate moment and exquisite details of the cultural relics display through high-definition real-life shooting; on the other hand, it uses hand-painted art to depict banquets, hunting, textiles, and fairy towers and fairy beasts in the spiritual world of the western han dynasty, "floating" on the real images, restoring a series of vivid historical scenes that span time and space.

the documentary's novel presentation method attracted young audiences to discuss from multiple angles and dimensions. after the program was broadcast, many topics related to the program content, such as #the secret of the clothes was discovered only 50 years after the unearthed##2000 years ago, hunan people knew how to live##the ancients were very advanced in their mental state in the face of death#, etc., were hot searches, triggering the audience's resonance and interest in the life of the han dynasty. as the documentary was broadcast, netizens continued to "rediscover" the mawangdui han tomb and the hunan museum, #the design of the hunan museum hides coincidences# #aerial photography of the hunan museum gives me goose bumps#, which opened up a new perspective for the audience to visit the museum.

the documentary leverages the technological advantages of hunan radio and television to link large and small screens, and embeds dozens of representative cultural relics from the mawangdui han tomb into the qr code of the digital cultural and museum platform shanhai app. when watching the program, the audience can scan the code and interact instantly, jump to the shanhai app, rotate, enlarge, and appreciate the 3d version of the cultural relics, and extract elements contained in the cultural relics for secondary creation, innovatively pioneering a new interactive experience in documentary creation.

at the same time, the english version of "mawangdui: immortal years" translated by the malanshan translation center is being broadcast simultaneously on mango tv's international app - mangotv. the documentary is equipped with the mango tv doubling plan, covering 191 million users of mango international app in 195 countries and regions; it is highly recommended by mango's overseas matrix youtube, facebook, instagram, x, tiktok and other social media accounts, with a playback volume of over 1 million. in the future, the english version of the documentary will be distributed to countries and regions such as singapore and malaysia, presenting the brilliant treasures of chinese civilization from an international perspective.

the documentary's vivid and diverse presentation has sparked a discussion on han culture on overseas social media. foreign netizens shared their discussions with friends while watching the documentary in the form of videos, such as "chinese men in the han dynasty had exquisite makeup boxes" and "ancient china had a variety of meat delicacies". compared with the traditional museum viewing angle, the documentary presents more vivid and rich details, giving the audience a viewing experience beyond the real thing, while also witnessing young people's love for museums, and conveying cultural confidence in the cultural hot discussion.

the documentary extends the narrative space to the present day. by telling the profound meaning of the architectural design and cultural relics exhibition of the hunan museum, it allows the audience to see the innovative presentation relationship between historical relics and museums and the continuity of historical and cultural research, and has been highly recognized by experts in literature and history.

lian ji, former president of the chinese academy of arts and former director of the china intangible cultural heritage center, commented that "the documentary tells the whole history together and expresses culture and art in a contemporary way. the film is very successful"; hou ningbin, director of the shaanxi history museum, felt from the documentary that "the ancients and the moderns, yesterday and today, history and reality are in a wonderful fusion and dialogue"; duan xiaoming, director of the hunan museum, commented that "the documentary has a very good perspective. taking mawangdui as an example, the civilization characteristics and cultural phenomena of the entire hunan, as well as the relationship between the mawangdui ip, which covers most of the content and contemporary china and contemporary hunan"...

the film recreates the life of the marquis of wei family in changsha state in the western han dynasty, extending the high-spirited social outlook and temperament of the early han dynasty, and providing young audiences with a portal to understand life in the han dynasty from a novel perspective.